DESIGN NAME: Lavazza Desea
PRIMARY FUNCTION: Coffee Machine
INSPIRATION: The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in groups – one for coffee, one for milk. Drinks can be personalized with boost functions. Necessary service is indicated in the center. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
OPERATION / FLOW / INTERACTION: Patented milk foaming technology, intuitive touch interface with acoustic feedback, quiet operation
PROJECT DURATION AND LOCATION: Turin, Italy
FITS BEST INTO CATEGORY: Home Appliances Design
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PRODUCTION / REALIZATION TECHNOLOGY: injection molding (ABS/SAN), glas, steel grid, painted main shell
SPECIFICATIONS / TECHNICAL PROPERTIES: 145mm / 380mm / 280mm
4,5 kg
TAGS: Lavazza, Coffee, Espresso, Cappuccino, touch interface
RESEARCH ABSTRACT: conceptual and formal research, 3D modeling, mock-ups, prototyping
CHALLENGE: Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
ADDED DATE: 2020-03-30 19:47:24
TEAM MEMBERS (2) : Florian Seidl and Angelica Rella
IMAGE CREDITS: Florian Seidl, 2019.
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