DESIGN NAME: Use What Moves You
PRIMARY FUNCTION: Outdoor Campaign
INSPIRATION: Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
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PRODUCTION / REALIZATION TECHNOLOGY: Photography, Illustrator & Photoshop
SPECIFICATIONS / TECHNICAL PROPERTIES: OOH inside the subway.
TAGS: -
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2020-03-18 03:44:24
TEAM MEMBERS (4) : Cristián Chávez, Jorge Fajardo, Neil Arce and Pancho González
IMAGE CREDITS: Pancho Gonzalez and Cristian Chavez, 2019.
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