The 15th Games of Jiangxi Poster by Qin He and Xinqing Li |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The 15th Games of Jiangxi PRIMARY FUNCTION: Poster INSPIRATION: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture. Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games. The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements. In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood. OPERATION / FLOW / INTERACTION: These posters are used for outdoor advertisements. PROJECT DURATION AND LOCATION: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Using photography and Photoshop software, ceramic and sports materials are spliced and combined. SPECIFICATIONS / TECHNICAL PROPERTIES: 700 mm x 1000 mm TAGS: Poster, Ceramic, Jingdezhen RESEARCH ABSTRACT: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture. CHALLENGE: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement. ADDED DATE: 2020-03-01 08:06:21 TEAM MEMBERS (5) : Designer: Qin He, Designer: Chao Yang, Illustration: Zhonghao Wu, Illustration: Luxiang Li and Illustration: Xinqing Li IMAGE CREDITS: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018. Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018. Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018. Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018. Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018. |
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| Visit the following page to learn more: http://jx.people.com.cn/GB/389164/index. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Jiangxi Provincial Games Organizing Committee PROFILE: Jiangxi Provincial Games is a large-scale comprehensive sports event held every four years, aiming to promote the development of sports in all parts of the province, and to find and cultivate excellent sports reserve talents. Jiangxi Provincial Games are the first-class games of Jiangxi Province, which are limited to Jiangxi Province. Jiangxi Provincial Games began to be held in 1954. Since then, they have been held irregularly for many times. It was not until the 9th Jiangxi Provincial Games was held in Shangrao in 1994 that the rule of holding every four years was formed. |
| AWARD DETAILS | |
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The 15th Games of Jiangxi Poster by Qin He and Xinqing Li is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Qin He and Xinqing Li. · Click here to register inorder to view the profile and other works by Qin He and Xinqing Li. |
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