DESIGN NAME: Paranormal
PRIMARY FUNCTION: Wine Family
INSPIRATION: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
OPERATION / FLOW / INTERACTION: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
PROJECT DURATION AND LOCATION: Murcia, Spain, January to September 2019
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Cotton paper label with high relief, stamping and varnish strokes.
SPECIFICATIONS / TECHNICAL PROPERTIES: Bordeaux and Burgundy Bottles
TAGS: wine, bottle, design,
RESEARCH ABSTRACT: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
CHALLENGE: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
ADDED DATE: 2020-02-28 19:43:39
TEAM MEMBERS (3) : Creative Direction: Miguel angel del Baño and Beatriz Suarez , Design: Miguel angel del Baño and Illustrator: Miguel Angel González and Borja Torres
IMAGE CREDITS: Estudio Maba
PATENTS/COPYRIGHTS: Bodegas Baron
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