DESIGN NAME: Sierra Cantabria
PRIMARY FUNCTION: Wine Family
INSPIRATION: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
OPERATION / FLOW / INTERACTION: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
PROJECT DURATION AND LOCATION: January to September 2019
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Cotton paper label with high relief, stamping and varnish strokes.
SPECIFICATIONS / TECHNICAL PROPERTIES: Bordeaux and Burgundy Bottles
TAGS: Wine, design, bottle, label, brand
RESEARCH ABSTRACT: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
CHALLENGE: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
ADDED DATE: 2020-02-28 18:14:44
TEAM MEMBERS (2) : Strategy Direction: Beatriz Suarez and Creative direction and design: Miguel angel del Baño
IMAGE CREDITS: Estudio Maba
PATENTS/COPYRIGHTS: Bodegas y Viñedos Sierra Cantabria
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