2018 Welcome Package DGUT Freshman Admission Notice Gift Box by Ruikang Xie |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 2018 Welcome Package DGUT PRIMARY FUNCTION: Freshman Admission Notice Gift Box INSPIRATION: Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design. OPERATION / FLOW / INTERACTION: Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly. PROJECT DURATION AND LOCATION: Started in July 2018, completed in September, completed in Dongguan, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials. SPECIFICATIONS / TECHNICAL PROPERTIES: 360mmx260mmx55mm TAGS: Future, humanistic life, flowers RESEARCH ABSTRACT: Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan. CHALLENGE: We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book. ADDED DATE: 2020-02-28 09:45:24 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1-5 Zhang Jingwen |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: xiexie design PROFILE: Xiexie Design is a creative visual design group with cultural content planning as its core. The team is based in Shenzhen, Dongguan and Guangzhou. The team is based in Shenzhen, Dongguan and Guangzhou. Art design, commercial design, academic exchanges, and community cultural design have active contributions and influences. |
| AWARD DETAILS | |
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2018 Welcome Package Dgut Freshman Admission Notice Gift Box by Ruikang Xie is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Ruikang Xie. · Click here to register inorder to view the profile and other works by Ruikang Xie. |
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