Women of Wonder University Brand Identity by Salvita Bingelyte |
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| DESIGN NAME: Women of Wonder University PRIMARY FUNCTION: Brand Identity INSPIRATION: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future. UNIQUE PROPERTIES / PROJECT DESCRIPTION: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future. OPERATION / FLOW / INTERACTION: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity. PROJECT DURATION AND LOCATION: Started in November 2019 and finished December 2019 in Vilnius, Lithuania. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge. SPECIFICATIONS / TECHNICAL PROPERTIES: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo. TAGS: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania RESEARCH ABSTRACT: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands. CHALLENGE: To create a logo for a future women university that would stand apart from the regular universities. ADDED DATE: 2020-02-28 00:39:42 TEAM MEMBERS (1) : IMAGE CREDITS: Copywriter Erin Hope Stevens |
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| Visit the following page to learn more: https://www.salvita.lt | |||||
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NAME: Salvita Design PROFILE: Lithuanian designer, Salvita Bingelyte, whose studio is based in Vilnius and established in 2010, focuses on packaging, branding, print design and prop styling. This creative design studio lives and breathes graphic design, they are, as they like to say, graphic obsessed. Working internationally and concentrating on visual content that is simple, but innovative with a sustainable and lasting value for their clients. The studio does and will continue to focus on this into the future. |
| AWARD DETAILS | |
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Women of Wonder University Brand Identity by Salvita Bingelyte is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Salvita Bingelyte. · Click here to register inorder to view the profile and other works by Salvita Bingelyte. |
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