Pavomea Dessert Store Dessert Branding by Jansword Zhu |
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| DESIGN NAME: Pavomea Dessert Store PRIMARY FUNCTION: Dessert Branding INSPIRATION: The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome. OPERATION / FLOW / INTERACTION: From the Concept of "Light" to the branding system and space design. PROJECT DURATION AND LOCATION: The project started in September 2018 and finished in December 2018 in Beijing. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Paper structure(package) , Acrylic structure(lamp design) SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Art, Dessert, Light, Pure, Prism, hexagon, Goethe RESEARCH ABSTRACT: Research of Goethe. CHALLENGE: Control the quality of all the material. ADDED DATE: 2020-02-26 17:58:18 TEAM MEMBERS (5) : Art Director: Jansword Zhu, Account Manager: Yuan Chang, Space Design: Zhang WenLiang , Consultant: Ricky Gao and Consultant: Angela Zhou IMAGE CREDITS: Jansword Zhu, 2019. PATENTS/COPYRIGHTS: Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang. |
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NAME: Jansword zhu PROFILE: JANSWORD DESIGN is a design company expert in brand, package and product design in new style, especially focusing on food/alcohol, culture/art, fashion related cases. As the founder Jansword Zhu was graduated from Musashino Art University(Tokyo), it has a trilingual communication ability and international understanding to face the internationalized needs from clients all over the world, such as GQ, Starbucks, Canon, Mobike etc. JANSWORD DESIGN has won many international design award including IF award(2), reddot award, A design award(Platium) ,Golden Pin, Marking award(2), indigo award(14), Graphis Award(Sliver for 2), Muse award, H.A.C Artist award. The design works has been embodied in “Food Design(images publishing)”, “Collage(Sendpoints)”,GQ and many design catalogue. |
| AWARD DETAILS | |
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Pavomea Dessert Store Dessert Branding by Jansword Zhu is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Jansword Zhu. · Click here to register inorder to view the profile and other works by Jansword Zhu. |
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