LIFEWTR x Sundance activation Experiential by PepsiCo Design and Innovation |
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| DESIGN NAME: LIFEWTR x Sundance activation PRIMARY FUNCTION: Experiential INSPIRATION: For the 2019 Sundance Film Festival, LIFEWTR highlighted its brand purpose and built brand awareness with a soft launch of its Arts and Education platform. While arts education has a significant impact on students beyond self expression, it is increasingly disappearing from schools. LIFEWTR showcases artists who demonstrate the far reaching impact that art has had on their lives. As a part of this initiative, LIFEWTR provides schools with grants, murals, and art supplies. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Design team partnered with the LIFEWTR brand team and artist Adrienne Gaither to showcase a custom installation at Sundance TV House. Gaither first partnered with LIFEWTR for Series 2, Women in Art. Gaither is a visual artist whose work focuses on identity and black imagination utilizing geometric abstraction, color theory, archival photos and collected objects. At Sundance, Gaither’s sculptural debut, Push, came to life in a multi dimensional and multi media format. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2020-02-24 22:43:43 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo Design and Innovation PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Lifewtr X Sundance Activation Experiential by Pepsico Design and Innovation is Runner-up for A' Design Award in Event and Happening Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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