Pepsi X SHFW AW 2019 Packaging by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pepsi X SHFW AW 2019 PRIMARY FUNCTION: Packaging INSPIRATION: Pepsi launched another limited edition maximum cola, zero sugar Pepsi can design exclusively for the 2019 Autumn Winter Shanghai Fashion Week. We live in a world where on a daily basis we constantly seek the so-called perfect life made out of filters, likes, and fake followers to pursue unrealistic imagery that gives us instant gratification. This creates a disconnection from the real world, real moments and real emotions. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Design drew inspiration from the most unexpected places ancient hieroglyphs, paying homage to the social media of that time. Design absorbed those expressive drawings that filled the walls of the caves they lived in, and turned them into a modern interpretation of today's daring fashion designers. Design kept the spirit of bravery and experimentation intact with bold splashes of fabric like strokes and paired them with daring sewing thread details. Together, they form an unexpected collage. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2020-02-24 18:24:48 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo Design and Innovation PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Pepsi X Shfw Aw 2019 Packaging by Pepsico Design and Innovation is Runner-up for A' Design Award in Packaging Design Category, 2019 - 2020.· Read the interview with designer PepsiCo Design and Innovation for design Pepsi X SHFW AW 2019 here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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