On Italian Arts Book by Junhua Mo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: On Italian Arts PRIMARY FUNCTION: Book INSPIRATION: A history of a millennium time of Etruria town glittered a moment in human civilization, yielding profound culture with ups and downs. It also unveils meaningful tenderness and gentleness just like a glimpse in traditional Chinese opera performance. After half a year of study and investigation in Italy. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Starting from the art classes at the University of Florence and the Academy of Fine Arts of Florence, the author constructed an art schema of the Etruscan cultural towns through field trips to more than 50 distinctive towns and over 200 churches and museums in Italy.The author felt the unique charm of the fresco art, and finally rebuilt the impression of Italy with Chinese ink paintings. OPERATION / FLOW / INTERACTION: Rebuilt the impression of Italy with Chinese ink paintings PROJECT DURATION AND LOCATION: The project started in September 16, 2016 in Florence, Start writing on April 1, 2017, Design book in June 2018 and Published December 20, 2018. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Art paper used in the book, five-color printing（four-colo SPECIFICATIONS / TECHNICAL PROPERTIES: Book size: 16mo, Words: 210 thousand words, Pages: 414 pages. TAGS: Book, Graphic, Design, Layout Design RESEARCH ABSTRACT: This book is totally based on the author’s experiences and reflections on the Italian plastic arts (architecture, sculpture, painting)and design. Only by slowing down fieldwork investigation and measurement can we feel, think about, and touch the Etruria civilization with our own body. By integrating art styles, music and sightseeing into the real “slow life” we can unlock the shackle preventing eastern and western people from knowing each others’ culture. CHALLENGE: We work to make a breakthrough in Kant’s theory of priori concepts and to practice Piaget’s theory of cognitive development so that we can build a well-ordered perception by selecting, discarding and generalizing influences on the outside world imposed by these cultural towns. ADDED DATE: 2020-02-24 09:48:56 TEAM MEMBERS (2) : Junhua Mo and Li Zuo IMAGE CREDITS: Junhua Mo, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Fission Design Institute PROFILE: Suzhou Fission Design Institute is a newly designing organization in China, concentrating on providingstrategic brand structure and creativity design of solution, building up its special but powerful brand image for our customers. |
| AWARD DETAILS | |
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On Italian Arts Book by Junhua Mo is Winner in Print and Published Media Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Junhua Mo. · Click here to register inorder to view the profile and other works by Junhua Mo. |
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