Pin Something To Savor Brand Identity and Packaging Design by RCS Ruth Chao Studio |
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| DESIGN NAME: Pin Something To Savor PRIMARY FUNCTION: Brand Identity and Packaging Design INSPIRATION: PIN is a creative cookies brand pioneering unique Asian flavours of red dates and ginseng raisin, to savoury bites of scallion chicken and chilli shrimp. The word 'PIN', in Chinese is written as ‘品’, which means ‘to savour’. Interestingly, the character looks like three stacked cubes, much like building blocks that are central to the curious, playful quality of the brand. Here we designed the English name ‘PIN’ into the Chinese name ‘品’ to create a logo that merges linguistic boundaries to read simultaneously in both languages. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In the series of eight unique cookie flavours, the packaging designs further extends the building blocks concept, in which ingredients are whimsically illustrated to take center stage, bursting in colour and vibrancy. In-store, the box packaging are displayed in groups of three cubes, always two at the bottom and one at the top, resembling the brand name ‘品’. The duo giftbox takes form in the same stacked structure, similar to a traditional Asian lunchbox, revealing the embossed, knitted pattern at the side of the boxes, weaving together the brand name ‘品’ in a bamboo style, celebrating a historical tradition of Asian culture. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project commenced in April 2019 and completed in July 2019. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Each flavour packaging is printed with 2 pantones and CMYK, with gloss lamination applied. On the front is the logo screen-printed in white and embossed patterns on the sides of the box for a textural touch. The designs are mounted on cardboard to form a sturdy cubical box, with a drawer that slides open. SPECIFICATIONS / TECHNICAL PROPERTIES: Each individual flavour box is 11 x 11 x 11cm. TAGS: RESEARCH ABSTRACT: Research on illustration styles was carried out prior to as we wanted the designs to be a good balance between whimsical abstract and legible, so that consumers can identify its contents. CHALLENGE: The challenge of this project lies in the execution of the print - how to achieve the brightness and saturation so that it conveys the exciting, flavourful content. After trying numerous paper qualities and experimented with different printing possibilities, the end result is to use gloss lamination to best bring out the luminosity of the ink. ADDED DATE: 2020-02-24 08:41:37 TEAM MEMBERS (2) : Creative Director: Ruth Chao and Designer: Magdalene Lam IMAGE CREDITS: RCS Ruth Chao Studio, 2019. |
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NAME: PIN PROFILE: PIN is a creative cookies brand pioneering unique Asian flavours of red dates and ginseng raisin, to savoury bites of scallion chicken and chilli shrimp. A mix of passion and expertise goes into the handmade cookies, all baked fresh and packaged daily in Hong Kong. With ingredients freshly sourced, the recipe forms one of the cleanest ingredients lists. Combining traditional Cantonese seasonings with unique ingredients, the ever creative recipe never runs dry. |
| AWARD DETAILS | |
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Pin Something to Savor Brand Identity and Packaging Design by Rcs Ruth Chao Studio is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with RCS Ruth Chao Studio. · Click here to register inorder to view the profile and other works by RCS Ruth Chao Studio. |
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