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Bow Tie Sandstone Fashion Accessory by Yakobium S.r.o

Home > Winners > Design #99225 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yakobium S.r.o (YS) for A' Design Awards and Competition. You can access the full profile of Yakobium S.r.o by clicking here. Access more information about the award winning design Bow Tie here.



Interview with Yakobium S.r.o at Monday 4th of May 2020

FS: What is the main principle, idea and inspiration behind your design?
YS: The design is inspired by Jiri Andel's frequent visits to the Bohemian Paradise in the Czech Republic and its unique rock formations. Pretty much everyone who visits the site is amazed by it. And, many people we know would want to have a piece of it at home. Since the rock formations are rightfully marked as a natural heritage site to be preserved for future generations, it is out of a question to even think of having a tiny bit at home, nor using it for artistic creations. And, that was where the main idea emerged. How to design such an incredible structure without harming nature, and use that knowledge to build a unique, functional, and visually attractive object. The first-ever product designed was the Yakobium Cube Light Object.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
YS: As mentioned already. The first-ever product designed was the Yakobium Cube. An illuminated cubical sculpture. It was a pretty sizeable object and naturally, we started to think, what could be the smallest item produced by our technological process. The Bow Tie was an immediate candidate.

FS: What are your future plans for this award winning design?
YS: Sure, we will explore the possibilities to attract fashion brands for future cooperation and we will try to move the bow-tie design and other jewelry and accessory designs forward.

FS: How long did it take you to design this particular concept?
YS: It took about three months to get the initial prototype and another two months to finalize the whole product including the hand made packaging.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
YS: Purely, our motivation to challenge ourselves.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YS: All mentioned are viable options. Sure, we are focusing on creating and selling smaller series ourselves. But ultimately, we would like to explore ways how to design and produce a unique series for fashion brands.

FS: What made you design this particular type of work?
YS: Challenging ourselves to push the boundaries further.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
YS: Not particularly. The inspiration comes from the nature surrounding us.

FS: Who is the target customer for his design?
YS: For our series, anybody wanting to stand out of a crowd. And, of course, we would love to develop a close relationship with established fashion brands and work together to design unique pieces fitting their brand and product lines.

FS: What sets this design apart from other similar or resembling concepts?
YS: Well, to our knowledge, there is none similar concept. There are numerous different designs and materials used to make bow ties, but until now, there was not any made of sandstone.

FS: How did you come up with the name for this design? What does it mean?
YS: As it is obvious, it is a bow tie and it is our bow tie. Yakobium Bow Tie.

FS: Which design tools did you use when you were working on this project?
YS: Pen and paper, 2D and 3D design, modeling and rendering software, sandpaper, chisels.

FS: What is the most unique aspect of your design?
YS: The rock formations like structure, the material, and the technological process.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
YS: We have developed our technological process but of course, we do consult our ideas with specialists, if we get to the point, we lack some expertise.

FS: What is the role of technology in this particular design?
YS: Technology and our technological process play a huge part in this design. The challenge was to design a product to be not only aesthetically pleasing but also functional, lightweight but sturdy, not to break easily.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
YS: We did not conduct any specific research. Sure, we looked at the market and what are the trends in bow tie designs, but other than that, it is based on a general idea that people tend to like items helping them stand out of a crowd.

FS: What are some of the challenges you faced during the design/realization of your concept?
YS: Mainly, getting the technological process right for the size of the product.

FS: How did you decide to submit your design to an international design competition?
YS: We knew about the competition for some time and always wanted to validate the designs with the design community and the general public as much as possible. Also, being recognized has huge value to us personally and the future business as well.

FS: What did you learn or how did you improve yourself during the designing of this work?
YS: We confirmed to ourselves, we like to design and produce stuff. We like to challenge ourselves with tough projects, and we know we do not give up on finding the answers to the challenges.

FS: Any other things you would like to cover that have not been covered in these questions?
YS: We could also mention, the Yakobium Sandstone Bow Tie has been produced in small, numbered and signed series. So, it is an excellent collector's item as well.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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