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Pass On Photo Series by Eduardo Dulla Costa |
Home > Winners > Design #96678 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
ED: Surrounded by newspapers about tragic acidents in my country and the terrible situation of people at war around the world, I felt the need to try, to look for other facets of humanity. Especially and mainly for being a father and seeing as a real obligation to mantain positive feelings and visions and not allowing the disappointments that time steals from me to discourage or prevent the possible gigantic and powerful dreams of new generations. I then believed that the old story of the castaway throwing his last wish into the sea would be a direct, almost childlike way to inspire this photographic series. The first photo was called Hope.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
ED: Hope was the main focus of this work. Touch people with good, positive words. The fotos are inspired by the meaning of the words thar for me coul help solve diferente events. Presenting true andu nique images Always photographing the same object was my focus and my biggest challenge.
FS: What are your future plans for this award winning design?
ED: Photograph as many good words as possible. Some I already have planned, others I still look for the appropriate representation. My dream is to be able to set up na exhibition with this work.
FS: How long did it take you to design this particular concept?
ED: The first photo was taken in 2017, Each image has diferente time frame, from the ide ato its completion, wich involves the production, effects and necessary image processing. In these almost 3 years I took 8 images.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ED: It is a personal project with the main purpose of sharing "good words"
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ED: As it is a personal Project, it has been produced in my studio in São Paulo - Brazil, with the competente and generous collaboration of talented professionals. It would be great to have a sponsorship!
FS: What made you design this particular type of work?
ED: Our studio works with commercial photos, but in personal works like this, I believe they are a way of telling stories, my My studio Works with comercial fotos but I believe that personal projects are a good way of telling stories. My way is photography.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
ED: My training in photography happened with my work as a photography assistant for admired and generous Brazilian professionals, they certainly influence my work, Willy Biondani and Miro but especially my great teachers, for whom I had the honor and pleasure to be able to assist and participate in a little of the history of these two great Brazilian photographers and artists, Cláudio Elisabetsky and Klaus Mitteldorf, each in their own time, each with their striking style, taught me and gave immeasurable support not only in photography but in life.
FS: Who is the target customer for his design?
ED: In this type of photography I do not believe that there is a target customer, there is the pretension of reaching someone with my story.
FS: What sets this design apart from other similar or resembling concepts?
ED: I don't know how to answer this
FS: How did you come up with the name for this design? What does it mean?
ED: This project would initially call “Best Words” but it changed after watching a scene from Luc Besson's Lucy film, the The initial name was Best Words but it changed after I watched the Luc Besson movie named Lucy. In one of the scenes the main character asks what she should do with all the knowledge acquired and hears the answer: “Share it, pass it on!” . Pass On seemed like the right name to me then, just because it seems the best thing to do with good things, like courage, hope, fraternity...
FS: Which design tools did you use when you were working on this project?
ED: Computer programs "Capture One" and "Adobe Photoshop"
FS: What is the most unique aspect of your design?
ED: I don't know how to answer this
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ED: These fotos had the colaboration of Regiane Mancini in production and set design, Tiago Matos as a photography assistant and Adilson Tucão and Juliano Jujuba in the treatment of images.
FS: What is the role of technology in this particular design?
ED: Technology is a fundamental tool in this work, the images presented are the result of the merger of several captures, taken digitally, with Adobe Photoshop post-production.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
ED: The inspirational research for this work came from news in newspapers and some movies, but what happened most often were tests and experiments in the studio to achieve the specific and expected visual result.
FS: What are some of the challenges you faced during the design/realization of your concept?
ED: Always photographing the same object, trying to create non-repetitive images, in addition almost all the photos were taken in the studio and it was necessary to create the solutions and build the mechanisms for the desired result, I believe they are the biggest challenges.
FS: How did you decide to submit your design to an international design competition?
ED: Firstly my desire to have this work known worldwide, and then getting to know other photographic Works presented in previous contests.
FS: What did you learn or how did you improve yourself during the designing of this work?
ED: Discovering how to set up specific mechanisms to achieve some desired effects was a great learning experience, but it also made the job more fun. Also in these photos the fundamental need for partnerships and collaboration was confirmed once again, I was very lucky in this.
FS: Any other things you would like to cover that have not been covered in these questions?
ED: no, thanks
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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