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Off Screen Audio Books Design by Weiquan Long |
Home > Winners > Design #96152 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
WL: This is an exhibition focusing on Chinese opera works. The author uses the theme of "Sound Outside the Picture" to express his hobby for opera in the language of painting. The design is inspired by the theme of "Sound Outside the Picture". Art, we use lines on the font to express the artistic conception outside the painting, express the heart of the art, and at the same time use the colors of oil painting to show the colorful mirror image of opera and dance.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
WL: The main point is to express the sound through the font design of "Sound Outside the Picture", express the singing in the stage performance, and express the inner voice and viewpoint of the art author.
FS: What are your future plans for this award winning design?
WL: currently there is not
FS: How long did it take you to design this particular concept?
WL: It took two weeks from concept to font design, and poster and book design took about three weeks.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
WL: This inspiration was when we set the theme of the exhibition "Sound Outside the Picture". I already decided to design it this way, because designing the font into a form that can sound, expressing sound visually is a very interesting challenge.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
WL: I have thought about producing some products with the artist, but it has not yet been realized.
FS: What made you design this particular type of work?
WL: Because I am also a curator (art exhibition), I have the opportunity and like to participate in the visual design of this art exhibition.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
WL: Japanese design works have a profound influence on me.
FS: Who is the target customer for his design?
WL: Artists and collectors
FS: What sets this design apart from other similar or resembling concepts?
WL: I think it is the display of font design and the cultural connotation of Chinese opera.
FS: How did you come up with the name for this design? What does it mean?
WL: From the artist himself, I want to express his love and expression of Chinese opera culture.
FS: Which design tools did you use when you were working on this project?
WL: Computer software, AI PS, etc.
FS: What is the most unique aspect of your design?
WL: In the design, the book binding process is used, the sound font outside the painting penetrates the paper through the aurora, the color of the title page is seen through the cover, and the concept of sound outside the painting is expressed in form.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
WL: I design with my design team, they are familiar with book printing and binding.
FS: What is the role of technology in this particular design?
WL: Realize the font design and viewpoint of "sound outside the painting" through book binding
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
WL: Not yet
FS: What are some of the challenges you faced during the design/realization of your concept?
WL: Font size, font lines, and the ratio of the thickness of the penetrating paper are very important to convey the visual sense of the font design on the cover.
FS: How did you decide to submit your design to an international design competition?
WL: I hope more people will recognize Chinese cultural design
FS: What did you learn or how did you improve yourself during the designing of this work?
WL: Through the process of this work, I learned that everyone has their own inner thoughts, but to express their own content, someone writes through decades of hard work, focusing on their field, ingenuity, and practicing themselves .
FS: Any other things you would like to cover that have not been covered in these questions?
WL: Not yet
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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