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Gajusz Foundation Mural by Marta Zawieja |
Home > Winners > Design #91625 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
MZ: I wanted to encourage the audience to establish a connection and empathy with the children staying in this hospice. Through the painting, I told a story about the emotions that these children might feel. The story was based on my own emotions that I experienced in difficult times. Sometimes the reality is so difficult or emotionally unbearable for us that we transform it with help of our imagination into a situation where we feel safe, loved and cared for.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
MZ: I focused on conveying the truth about emotions. Finding the truth and telling about it exposes our sensitivity. It triggers the fear that someone will use it against us. By showing our sensitivity to others, we create a space where we can connect with the sensitivity of another human being. This was what I cared about most, the connection. This connection with other beings helps us to be guided in life not only by the survival instinct.
FS: What are your future plans for this award winning design?
MZ: I have no plans as for this project
FS: How long did it take you to design this particular concept?
MZ: It took me 4 days to come up with the concept. Implementation 2 months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MZ: I knew that the foundation was looking for a mural design that could be placed on the walls of the hospice for children. I wanted to take on this challenge. I gave myself space and time to sense if the pictures would come to me. First came the flamingo. I saw flamingos before when I was designing my book. They appeared on the seashore when the main character - the girl set out on a difficult and lonely journey. I felt that they were the caring, loving spirits who watch over the protagonist's safety from a distance. The child as the main character appeared naturally when I saw my daughter playing on the swing. Later I started to play with elements in conjunction with the structure of the building. I used the wall of the building, just like in previous projects I used sheets in a book. I created the concept of the project. The Foundation's management board liked the project and I started the implementation.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MZ: This work was dedicated to the Gajusz Foundation on the stationary hospice for children building.
FS: What made you design this particular type of work?
MZ: I like challenges that allow me to transfer images from my imagination to reality.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
MZ: The project was carried out by Good Looking Studio
FS: Who is the target customer for his design?
MZ: The target customer was the Gajusz Foundation
FS: What sets this design apart from other similar or resembling concepts?
MZ: This project was dedicated to this place, it was to express an idea consistent with the idea of the Foundation
FS: How did you come up with the name for this design? What does it mean?
MZ: This picture tells the story about the fear before the lonely and difficult journey. About the fear of disconnection from everything we know. About the fear of the inevitable unknown into which we have been thrown and we cannot change it. And about the great need for hugs, care and love, which can help to bear and comfort this fear.
FS: Which design tools did you use when you were working on this project?
MZ: I started to create my work using the technique of traditional painting, but due to limited possibilities and time, I transferred my work to Adobe Phothoshop and continued the project using a graphics tablet.
FS: What is the most unique aspect of your design?
MZ: I think the most unique aspect of this project is that it deals with a very difficult and sensitive topic.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MZ: The project was carried out by Good Looking Studio. It is a professional company specializing in hand-painted advertisements and art murals.
FS: What is the role of technology in this particular design?
MZ: Technology doesn't play any role in this project.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MZ: I didn't conduct any research.
FS: What are some of the challenges you faced during the design/realization of your concept?
MZ: The biggest challenge in implementing the project was to combine work with taking care of my daughter. At that time, she had severe allergies and didn’t attend kindergarten. Most of the work was done in the early morning between 4-8 am. Her presence made it easier for me to immerse myself in the child's imagination, where there are no limits and everything is possible. This influenced the shape of my work, I tried to approach the subject from the perspective of the child's imagination.
FS: How did you decide to submit your design to an international design competition?
MZ: At the beginning of summer, I decided to paint pictures that for many years I have been creating only in my imagination. Working on paintings is a difficult challenge for me, especially in terms of emotions. I was then talking to god, higher self, some kind of a source (call it as you want). I wanted these images to be created so that everyone could see them, not that they would only be sold for money. I made a decision, instead of going on vacation, I spent my money on the painting materials. A week later, I got an invitation to take part in an international competition. I got scared, all the irrational fears came out of my closet. And I deal with all of them one by one to shape my life the way I want it.
FS: What did you learn or how did you improve yourself during the designing of this work?
MZ: I learned that it is good to ask for details and specificity of the concept implementation. I spent most of my time cleaning lines that weren't really important. I saw the building with my own eyes only after the project was completed. It was good for me. If I had seen him before, the size of the building might have overwhelmed me. When I designed smaller forms in my drawings, I felt more freedom and the courage to play with the form.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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