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Editor Frank Scott (FS) from DesignPRWire has interviewed designer OTAKA NORIKO (NO) for A' Design Awards and Competition. You can access the full profile of OTAKA NORIKO by clicking here. Access more information about the award winning design TPH here. |
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Interview with OTAKA NORIKO at Friday 1st of May 2020 FS: What is the main principle, idea and inspiration behind your design? NO: When thinking about design, what is important to me is simple thinking, usability, and seeing the face of a craftsman. My inspiration comes from walking around town and old magazines. Especially the magazine "FMR" is a source of important ideas. FS: What has been your main focus in designing this work? Especially what did you want to achieve? NO: The important thing to consider when designing this TPH STEEL is functional beauty. Usability and form beauty. FS: What are your future plans for this award winning design? NO: We would like to improve TPH STEEL. There are two colors, matte black and silver, but increase the colors to suit various interiors. To improve usability while maintaining the shape.And in the future, we will work to make it recognized by many people. FS: How long did it take you to design this particular concept? NO: It took about 8 months from design to completion. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? NO: I designed TPH LEATHER before making TPH STEEL. The reason why I designed TPH is that it is becoming cashless in Japan. I thought about how to retain the skills of the craftsmen who make wallets.The skills of Japanese craftsmen are high, and there is delicate Japanese manufacturing.I thought of an item that everyone needs, always exists in the house, and the shape does not change.I also found that I couldn't find the design I wanted to use for the tissue paper holder. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? NO: I have completed it with a town factory that shapes my design. We would like to sell our products and value customer feedback. FS: What sets this design apart from other similar or resembling concepts? NO: Original simple shape designed with a "shower holder" instead of a "hide cover" FS: How did you come up with the name for this design? What does it mean? NO: TPH is simply an acronym. It is an abbreviation for Tissue Paper Holder. FS: What is the most unique aspect of your design? NO: The shape seen from the side. The structural beauty of the shape is further emphasized by the texture of steel. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? NO: The design was completed with the cooperation of the factory "T. Product Co., Ltd." in Ishikawa, Japan. FS: What are some of the challenges you faced during the design/realization of your concept? NO: TPH STEEL has a simple structure in which paper is sandwiched between two sheets and a tray and taken out from above. The problem was the weight of the tray, which didn't lift when the paper was pulled out and didn't cut. FS: How did you decide to submit your design to an international design competition? NO: I wanted to let a lot of people know about it globally and know the evaluation of professionals. I got to know this award through an acquaintance who won the 2018 award, and entered. FS: What did you learn or how did you improve yourself during the designing of this work? NO: I learned about the connections between people and gained important connections.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |