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Yuyuyu Restaurant by Ren Xiaoyu

Home > Winners > Design #87301 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ren Xiaoyu (XR) for A' Design Awards and Competition. You can access the full profile of Ren Xiaoyu by clicking here. Access more information about the award winning design Yuyuyu here.



Interview with Ren Xiaoyu at Wednesday 6th of May 2020

FS: What is the main principle, idea and inspiration behind your design?
XR: There is quite a lot of these mixed contemporary designs on the market here in China today, usually based ontraditional designs but with either modern materials or new expressions. Yuyuyu is a Chinese restaurant, designer have created a new way to express Oriental design.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
XR: Created a new way to express Oriental design.

FS: What are your future plans for this award winning design?
XR: I hope more and more people will know about this work.

FS: How long did it take you to design this particular concept?
XR: 1 month.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
XR: I decide to pursuit an inspiration.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
XR: I intent to produce this work myself.

FS: What made you design this particular type of work?
XR: Interest in Chinese culture.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
XR: No.

FS: Who is the target customer for his design?
XR: Citizens who love food.

FS: What sets this design apart from other similar or resembling concepts?
XR: A new Installation composed of lines and dots, those are extended from the door to the inside of the restaurant.

FS: How did you come up with the name for this design? What does it mean?
XR: This is the customer's restaurant brand.

FS: Which design tools did you use when you were working on this project?
XR: 3dmax、Photoshop、Auto CAD...

FS: What is the most unique aspect of your design?
XR: With the change of times, people's aesthetic appreciation is also changing. For contemporary Oriental design, innovation is very necessary.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
XR: With my colleagues.

FS: What is the role of technology in this particular design?
XR: To implement the designer's ideas.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
XR: I did a lot of research on the restaurant market.

FS: What are some of the challenges you faced during the design/realization of your concept?
XR: Who to use a new way to express Oriental design.

FS: How did you decide to submit your design to an international design competition?
XR: My interest in A' Design award.

FS: What did you learn or how did you improve yourself during the designing of this work?
XR: I feel Oriental culture with my heart.

FS: Any other things you would like to cover that have not been covered in these questions?
XR: No Thanks.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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