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Bliss Thai Brand Identity by Daria Kwon |
Home > Winners > Design #83113 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
DK: Main idea is to express the feeling of exotic fruits, plants and Thai summer through abstract illustrations without drawing realistic stereotypical objects.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
DK: Series of abstract illustrations and graphic elements in bold bright color palette, hand-written logo and lettering for postcards.
FS: How long did it take you to design this particular concept?
DK: About a month.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
DK: This design was commissioned.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DK: The design is being used by company, who is my client.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
DK: No.
FS: Who is the target customer for his design?
DK: Female, age 16-50, who are interested in exotic Thai cosmetics.
FS: What sets this design apart from other similar or resembling concepts?
DK: Bright individual style in combination with lettering, abstract illustration and color pallet, specially developed for the project.
FS: How did you come up with the name for this design? What does it mean?
DK: The client already made the name. It consists of words 'Bliss' and 'Thai', and together they read as 'shine' in Russian.
FS: Which design tools did you use when you were working on this project?
DK: Calligraphy: brush-pen. Photoshop and Illustrator.
FS: What is the most unique aspect of your design?
DK: Lettering, abstract illustrations, color pallet.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
DK: No.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
DK: Self-conducted desk study.
FS: What are some of the challenges you faced during the design/realization of your concept?
DK: During the realization of the project, it was difficult to find a manufacturer of packaging, that meets quality requirements.
FS: How did you decide to submit your design to an international design competition?
DK: Got an invitation e-mail.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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