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Chile 2018 Unspoiled Nature by Chris Tattersall |
Home > Winners > Design #82413 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
CT: I wanted to capture the best images possible of the unspoilt Nature before my eyes and to then share them with my photos.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CT: To capture the best images I could to reflect the Natural Beauty before me and then to share it.
FS: What are your future plans for this award winning design?
CT: I hope that my images are shared widely and give the same pleasure to other people as they have to me.
FS: How long did it take you to design this particular concept?
CT: I travelled on the Photo Expedition to Chile and then spent a few weeks afterwards perfecting the images. However, the whole thing was a culmination of all my photographic efforts that I have made all my life.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CT: An email from Nikon advertising this expedition appeared in my email. I was intrigued, followed up on it and researched it and decided I must seize this opportunity.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CT: I have always to this date only produced images for my own personal satisfaction. However, since winning this award and having a great and extensive back catalogue, I would now like to share my work more widely and gather any rewards that might ensue.
FS: What made you design this particular type of work?
CT: "To see a world in a grain of sand And a heaven in a wild flower, Hold infinity in the palm of your hand, And eternity in an hour." William Blake
FS: Where there any other designs and/or designers that helped the influence the design of your work?
CT: Many photographers are keen to belong to Photography Clubs / Groups where their work is analysed and critiqued. In my opinion this can produce sheep herd-like "groupthink". I have always been proudly independent and have always ploughed my own furrow.
FS: Who is the target customer for his design?
CT: Anyone who loves Natural Beauty.
FS: What sets this design apart from other similar or resembling concepts?
CT: Patagonia and Easter Island are places less visited by the majority of people than other locations. This uniqueness gives it value.
FS: How did you come up with the name for this design? What does it mean?
CT: I just named the project after the country and year of my visit to Chile.
FS: Which design tools did you use when you were working on this project?
CT: I used a Nikon D850 SLR camera and made extensive use of Adobe Photoshop software.
FS: What is the most unique aspect of your design?
CT: The unspoilt Nature portrayed with NO "Selfies" to ruin it.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CT: I am a firm believer in proud individualism. I am the Lemming who refuses to follow all the rest of the Lemmings and blindly jump off a cliff just "because everyone else does". My work stands or falls by my own efforts alone.
FS: What is the role of technology in this particular design?
CT: I used a Nikon D850 SLR camera and made extensive use of Adobe Photoshop software.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CT: No. Everything was driven by the aesthetics which presented themselves before my eyes.
FS: What are some of the challenges you faced during the design/realization of your concept?
CT: I would say that in Patagonia the biggest challenge was the climate and weather. Patagonia is only one step away from the Antarctic and on many days there the cold was bitter !
FS: How did you decide to submit your design to an international design competition?
CT: I was approached by email by someone at A' Design Awards who had noticed my work on the Internet. They invited me to make a submission for an award
FS: What did you learn or how did you improve yourself during the designing of this work?
CT: The whole expedition was led by an expert Nikon photographer. He shared his profound knowledge of all the intricate technical options and possibilities of Nikon cameras and I learned an enormous amount which I can use in future projects.
FS: Any other things you would like to cover that have not been covered in these questions?
CT: I think all has been covered.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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