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Gasometro 2015 Advertising by Alessandro De Marco |
Home > Winners > Design #79680 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AD: I wanted to take all the category of the event, make them iconic and create a big surrealistic picture of it.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AD: My focus was on show something cool that not explain completely the event but involve your curiosity to joining in. Also I waned to achieve a good visibility in the city.
FS: How long did it take you to design this particular concept?
AD: About three weeks
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AD: This Design was committed by an event agency.
FS: Who is the target customer for his design?
AD: People between 18-40 (mostly) that live in Rome.
FS: What sets this design apart from other similar or resembling concepts?
AD: I always try to make unique concepts.
FS: How did you come up with the name for this design? What does it mean?
AD: Gasometro is the name of the event and inspired from the structure in the location.
FS: Which design tools did you use when you were working on this project?
AD: Vector and photoediting programs.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AD: With Andrea Minnucci
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AD: No influence by data analytics.
FS: What are some of the challenges you faced during the design/realization of your concept?
AD: Color palette.
FS: How did you decide to submit your design to an international design competition?
AD: It was a suggestion sponsored by the adesignaward team.
FS: What did you learn or how did you improve yourself during the designing of this work?
AD: Every work is part of continuous growth.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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