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Sk Joaillerie Corporate Identity by Miko Lim |
Home > Winners > Design #79172 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
ML: The Love Power, Romantic & Precious.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
ML: Main focus on can be some difference with others jewelry shop. Especially can use the logo to be a pendant.
FS: What are your future plans for this award winning design?
ML: Malacca is a small town in Malaysia, the exposure and knowledge of original artwork creativity was not well known among the locals especially logo design. I hope by winning this award able to increase the awareness of what original artwork creativity is and the locals will learn to start appreciate it. Besides, I also hope that this award would be an inspiration for other designers to never give up in original artwork creativity as this path is never easy. Lastly, I believe that by winning this award will boost my confidence to start up a classic romantic jewelry boutique.
FS: How long did it take you to design this particular concept?
ML: 18 days
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ML: There is this customer found my company in Google search and linked him to Miko Creative Facebook page. He called up one day and I was told he loved my designs and wanted me to design a logo for his jewelry business. It was a brainstorm design as the customer did not give much info on what he wants except two words, SK Joaillerie which was also his business name. I then noticed that Joaillerie is a French word, and to me Italy is a romance country. Therefore, romantic concept is the idea that I looking into for his logo design.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ML: The design was an artwork to be sold to my customer, however, he agreed to let me have it back after knowing that I was nominated for this competition. And of course a new logo design will be replaced for him in exchange. Trademark for this design has been applied and I do not have the intention to sell it at the moment.
FS: What made you design this particular type of work?
ML: Fantasy. The passion and desire can overcome all difficulties.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
ML: No.
FS: Who is the target customer for his design?
ML: Couples and Females.
FS: What sets this design apart from other similar or resembling concepts?
ML: There is already a jewelry company called SK, so I do not want to use the same name for my design and is very common for jewelry shop to use Swan as their design concept and everyone knows Swan represent romance. I want to be different, instead of using Swan, I used French Angelfish which also represent romance.
FS: How did you come up with the name for this design? What does it mean?
ML: SK, Spark and Koyi, the holder of company. Joaillerie means jewelry in French.
FS: Which design tools did you use when you were working on this project?
ML: Adobe Illustrator.
FS: What is the most unique aspect of your design?
ML: It creates LOVE.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ML: No body, it's design by myself. Drawing in Adobe Illustrator software.
FS: What is the role of technology in this particular design?
ML: Emotional appeal.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
ML: When I decided to implement France Romance for this design, I googled what represent this romance for example flowers or animals. This is when I came across French Angelfish and this fish caught my attention. I then decided to use French Angelfish as my idea.
FS: What are some of the challenges you faced during the design/realization of your concept?
ML: I am using Fish for this design. The challenge here is how to not give people think that it is an aquarium shop but it is a jewelry shop at first sight.
FS: How did you decide to submit your design to an international design competition?
ML: I have not participate in any design competition so far due to lack of exposure. I came to know this competition is because one my of client mentioned that her previous logo design was designed by a A'Design Award winner. I googled A'Design Award and I only discovered the existence of this competition and decided to give myself a try.
FS: What did you learn or how did you improve yourself during the designing of this work?
ML: The space of creativity is infinite. Research and analyze logo every time when i start a job.
FS: Any other things you would like to cover that have not been covered in these questions?
ML: Not at the moment, thank you.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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