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Balinese Barong Ring by Andrew Lam |
Home > Winners > Design #78857 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AL: For this Balinese Barong Ring design, it is another challenge for myself. I always like to attempt something that is already familiar and give it another touch. Bali Culture is not unfamiliar to a South East Asia Guy like me. The iconic creature has insane amount of detail which I will like to attempt.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AL: Barong has been used locally in their wooden statues or paper mask. It is not common to be seen in a jewelry. I will like to have an attempt and also infuse the glittering golden color and give it a modern touch.
FS: How long did it take you to design this particular concept?
AL: For this piece, I spend a bit more time on research than usual as the patterns are very different from different art source. But the actual digital design and crafting is quite fast as I am using a lot of repeating patterns. Inclusive prototyping is about 1.5 week.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AL: At the moment, it is only sell through our online store at www.etsy.com/shop/Altejewellers. But we welcome any interested party to contact us if they will like to carry this product.
FS: Who is the target customer for his design?
AL: This piece I am actually targeting more ladies that will be interested in South East Asian culture. But so far I have a fair share of guys audience and I am certain they are need not be a big fan of South East Asian culture. I believe they really appreciate the detailing in the design. That is their feedback.
FS: What sets this design apart from other similar or resembling concepts?
AL: I believe Barong is not a common subject in the Jewelry. If there are any, usually are the aging silver finishing so it look like some old traditional object. I decided to introduce a mix gold plated to bring out the refreshing by enhance the detailing. I suppose this is one key factor that it is able to draw its audience.
FS: Which design tools did you use when you were working on this project?
AL: Digital 3D sculpturing tools (ZBrush) and 3D printer.
FS: What is the most unique aspect of your design?
AL: Level of details. Different Gold Mixing helps to space out the details.
FS: What is the role of technology in this particular design?
AL: I believe the digital sculpturing tools help to speed up the iteration tremendously.
FS: What are some of the challenges you faced during the design/realization of your concept?
AL: Beside added the details, I do not want it to be heavy both physically and visually. I spend a fair amount of effort to create negative space to compensate the visually heavy detailing.
FS: How did you decide to submit your design to an international design competition?
AL: I have a few industry associate actually suggested I should try for competition which I never thought of as I still consider as a newbie in the Jewelry industry. But when I happen to see the calling for entry for A’Design Award competition online, I thought might as well and here I am.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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