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Kailani Magnesium Packaging by Delphine Goyon & Catherine Alamy |
Home > Winners > Design #76945 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
DG: I wanted through this design to evoke the strength, rigor and tone of the product.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
DG: The main objective was to work on a design that was both minimal and clean, inspired by nature and with a strong and rigorous typography.
FS: What are your future plans for this award winning design?
DG: I wish long life to this project
FS: How long did it take you to design this particular concept?
DG: I worked on this design in collaboration with the team of the Arome agency and with the client. It took us several weeks to arrive at the successful realization.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
DG: Our client, of Australian origin, came with a minimal benchmark of what she wanted. We completed this inspiration board with our team.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DG: This design was produced by our client and it is on sale on his website www.kailani-magnesium.com as well as at various resellers: gyms, fitness centers ...
FS: What made you design this particular type of work?
DG: I really like working on packaging which is my favorite discipline. The typography also pleases me a lot, here is the result.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
DG: I take a lot of inspiration from Pinterest, Behance and Instagram to find my inspiration.
FS: Who is the target customer for his design?
DG: The target is for people concerned about their health, athletes, the elderly and people lacking in magnesium.
FS: What sets this design apart from other similar or resembling concepts?
DG: This design is distinguished by its minimal design associated with a clean and luxurious packaging.
FS: How did you come up with the name for this design? What does it mean?
DG: The name was found by our client. This is a first name of Australian origin
FS: Which design tools did you use when you were working on this project?
DG: I first worked my design by hand, with sketches. Then I made it with Adobe Illustrator.
FS: What is the most unique aspect of your design?
DG: What is really unique is the way the typography is worked associated with the marine symbol, where the product comes from.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
DG: The entire Arome agency team was involved in this project.
FS: What is the role of technology in this particular design?
DG: The strength of the vector that can be produced with Adobe lllustrator reinforces the strength of the visual.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
DG: I established a benchmark based on the origin of the product, the Zechenstein sea, then I looked at the packaging in the same universe as my client.
FS: What are some of the challenges you faced during the design/realization of your concept?
DG: It was difficult to make packaging with strength without being too masculine. The target is mixed, so the packaging had to adapt to everyone.
FS: How did you decide to submit your design to an international design competition?
DG: I have enjoyed A Design Award very much for several years. A relationship of trust has been established between us and a guarantee of quality represents A Design Award.
FS: What did you learn or how did you improve yourself during the designing of this work?
DG: This design allowed me to make further progress in packaging and to work in a different world than the food packaging that I usually work.
FS: Any other things you would like to cover that have not been covered in these questions?
DG: Thank you A Design Award for you great work !
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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