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Editor Frank Scott (FS) from DesignPRWire has interviewed designer yves-marie Geffroy (YG) for A' Design Awards and Competition. You can access the full profile of yves-marie Geffroy by clicking here. Access more information about the award winning design Puls here. |
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Interview with yves-marie Geffroy at Wednesday 15th of May 2019 FS: What is the main principle, idea and inspiration behind your design? YG: La première idée marquante me vient d'un article de P.W. Anderson "More Is Different". Ce que j'en ai retenu est qu'un changement brutale d'échelle, de taille, implique des modification de propriétés, de comportement, d'interaction des éléments étudiés, au point même qu'ils faut revoir les fondamentaux qui jusque là nous permettaient de les appréhender. De nouvelles propriétés, changent les comportement, les interaction, elles mettent en jeu le sens critique de l'utilisateur, sa capacité d'adaptation, elles l'invitent à se questionner à participer. FS: What has been your main focus in designing this work? Especially what did you want to achieve? YG: I want to make an object always useful, practical, timeless, simple, ecological, sustainable, humble, minimalist, innovative. So that your desire for novelty can be satisfied with the transformation of the existing. FS: What are your future plans for this award winning design? YG: I want to develop my market. FS: How long did it take you to design this particular concept? YG: Cela fait 18 mois que le projet est né. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? YG: Il ne s'agit pas d'une commande. FS: What made you design this particular type of work? YG: In the office as in the private sector, changes in life and desires for change are permanent and more and more rapid. How does this evolution affect our freedom and our planet and what answers can I give as a designer? How to be agile, capable of transformation, but also sustainable, creative, while offering great freedom? FS: Who is the target customer for his design? YG: In the first place companies in open-space or start-up, the public buildings, but also individuals. FS: What sets this design apart from other similar or resembling concepts? YG: PULS is a bookcase, simple or double, but it’s also a bench, a desk to work on alone or for two, a meetings table for the office, a windscreen, an office partition, shelving units, a cabinet, a support for presentations, a wardrobe, an easel, a workbench... FS: How did you come up with the name for this design? What does it mean? YG: Puls evokes the motions of pulsing, of the puzzle. But above all, Puls is the anagram of PLUS : More in French. Nod to the shape of the hooks but also to my previous project M.I.D. for « More Is Different ». So PULS is More and Different. FS: Which design tools did you use when you were working on this project? YG: I started working on paper, then in 3D to pre-prototype my parts; then in 2D vector for CNC cutting. FS: What is the most unique aspect of your design? YG: I believe that what is unique in PULS is that it is obvious, it says immediately and with humility what it is: freedom. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? YG: I worked a lot with two carpenters, former industrial designers of the automobile. They were passionate about my project, we worked together on the optimization of the cutting work. They are today my main suppliers. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? YG: For this design 2 researchers particularly inspired me: the first PW Anderson, for his article on scale variations inducing behavioral changes: More Is Different. The second researcher, the oldest of all: nature. For its capacity of adaptation, evolution, transformation, its longevity. This researcher I like to observe, study, if possible serve. FS: What are some of the challenges you faced during the design/realization of your concept? YG: Le défie est de réaliser des pièces ayant un maximum de compatibilité, d'interactions entre elles.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |