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Bauhaus Wrist Watch by Walmir Luz |
Home > Winners > Design #75049 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
WL: We wanted to create a simple but yet bold design. Something that could be elegant and casual. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
WL: Our primary goal was to prove that great design shouldn't be associated with high end costs. Good design is not a luxury; it is a standard. We challenged the status quo of the retail industry to achieve great design and a high quality consumer product without premium price tags.
FS: What are your future plans for this award winning design?
WL: Our plan is to continue offering consumer products that can reach the masses at an affordable price.
FS: How long did it take you to design this particular concept?
WL: We started the design concept back in July/2018 and it took us about 5 months between research, testing and prototyping before a final design concept was put to mass production.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
WL: We live in a current global scenario in which the lack of transparency and trust has become the key issue in retail. This lack of confidence in the market is grounded on the perception that retailers are always astronomically marking up products based purely on logos. Sadly, this is true for most companies, so we saw an opportunity to create a brand that is built on trust and a fair pricing. We have develop a business model that is capable of delivering great designs and quality products at a much more accessible cost.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
WL: Our designs are being used and produced by our own company.
FS: What made you design this particular type of work?
WL: With the advancement of technology, we have seen new products come out and others become obsolete. Analog watches have been around for generations and yet they are still priced at exorbitant prices as more advanced ones. We went on to try to understand the reason behind those prices and our findings motivated us to shine a spotlight on the problem and search for a new way to disrupt the industry.
FS: Who is the target customer for his design?
WL: Our design is clean, young and bold and it is intended to fit the millennial crowd that is interested in true value products instead pure status.
FS: What sets this design apart from other similar or resembling concepts?
WL: Our concept differentiates from our peers when we look at the balance between design, quality and cost. We are not reinventing the wheel with minimalist watches, but we did introduce it to the masses for at least half of the cost without compromises in design and quality.
FS: How did you come up with the name for this design? What does it mean?
WL: Our brand was named after one of the greatest modern architects, Mies Van Der Rohe, so we decided to name our first timepiece on one of the birthplaces of modern architecture, the Bauhaus school.
FS: What are some of the challenges you faced during the design/realization of your concept?
WL: In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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