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Kid'x World Shopping Center by Shen Junwei |
Home > Winners > Design #72169 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
JS: The architect is inspired by Dandelion Hill,imagining the form of hills when adopting the rhythm of"contouring lines"in an undulating geography.In this space of 4200 square meters, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JS: The entire space is metaphorical for the process of life from budding,growing to maturity,encouraging the creative caprices and ideas to grow in kids,and leading them to explore the magic of nature.It is also an experimental innovation to insert recreational activities in retailing spaces.
FS: What are your future plans for this award winning design?
JS: Promote this design concept to more people.Focus on children in different public spaces
FS: How long did it take you to design this particular concept?
JS: Six months
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JS: How to integrate the three-layer staggered structure of different heights on this floor is a challenge for the architect.Derived from the concept of Dandelion Hill,the whole space grows and flows naturally with the rhythm of the"contour lines". Splendid colors shift between entertainment zone and retailing stores,where the communication between families takes place and kids are growing up.Through creating an interactive space,the design enlightens and inspires the kids,while encouraging their parents to come along with their exploration. ,I generate ideas based on the environment of the building and the living conditions of the children in the city.
FS: What made you design this particular type of work?
JS: client needs
FS: Where there any other designs and/or designers that helped the influence the design of your work?
JS: China and Italy,Traditional culture, ancient architecture, lifestyle
FS: Who is the target customer for his design?
JS: Shopping mall
FS: What sets this design apart from other similar or resembling concepts?
JS: The architect is inspired by Dandelion Hill,imagining the form of hills when adopting the rhythm of"contouring lines"in an undulating geography.In this space of 4200 square meters, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors. The main scene is in the lift hall,the dandelion stems breaking through the soil and spreading. The"singing"stem art installation encourages the kids to hear the nature simply with ear,paying close attention.As kids are opening eyes,enjoyable Flower Bud Book House and splendorous"Rainbow Forest"come to sight.The kids climb through the playful sliders with their body fully touching and feeling the movement,exploring tree houses in central plaza.In the end, they reach the shining "Fairy Masquerade". Like a palette being knocked over,the project brushes up to 200 colors in areas with different themes.Art installations and stores bump into and merge with each other,bringing livelihood and amusing expectations to the space.
FS: How did you come up with the name for this design? What does it mean?
JS: The Kid's World on the sixth floor of the north building in Shanghai Joy City is the spatial extension of this love-themed shopping mall.This area of entertainment and retailing is delicately designed for kids aging 3 to 10，Here is where fashion moms and fashion kids gather
FS: Which design tools did you use when you were working on this project?
JS: sketchup,auto cad
FS: What is the most unique aspect of your design?
JS: The architect is inspired by Dandelion Hill,imagining the form of hills when adopting the rhythm of"contouring lines"in an undulating geography.In this space of 4200 square meters, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors. Like a palette being knocked over,the project brushes up to 200 colors in areas with different themes.Art installations and stores bump into and merge with each other,bringing livelihood and amusing expectations to the space. The entire space is metaphorical for the process of life from budding,growing to maturity,encouraging the creative caprices and ideas to grow in kids,and leading them to explore the magic of nature.It is also an experimental innovation to insert recreational activities in retailing spaces.
FS: What is the role of technology in this particular design?
JS: Technology can make this design more perfect
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JS: Study children's hobbies and understand the state of action of children at each age
FS: What are some of the challenges you faced during the design/realization of your concept?
JS: How to integrate the three-layer staggered structure of different heights on this floor is a challenge for the architect.
FS: How did you decide to submit your design to an international design competition?
JS: I hope to communicate with designers from other countries. It is a good way to participate in international competitions.
FS: What did you learn or how did you improve yourself during the designing of this work?
JS: Learned the control of children's space, use this experience to encourage yourself, and hope that the next project will do better.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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