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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ashna S M (AS) for A' Design Awards and Competition. You can access the full profile of Ashna S M by clicking here. Access more information about the award winning design Vetport here. |
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Interview with Ashna S M at Tuesday 21st of May 2019 FS: What is the main principle, idea and inspiration behind your design? AS: Idea was to keep the symmetry with all the relevant elements inside it. FS: What has been your main focus in designing this work? Especially what did you want to achieve? AS: The design should be simple, catchy and with elements which highlight their product. FS: How long did it take you to design this particular concept? AS: It took me three days all together.One day for concept evolution and two days for designing it. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? AS: The client wanted a brand new logo for their advanced version of their software and hence a new concept was evolved. FS: What made you design this particular type of work? AS: Client requirements and the need for a brand new logo for their new version. FS: Where there any other designs and/or designers that helped the influence the design of your work? AS: No. Not for this work. FS: Who is the target customer for his design? AS: All veterinary clinics. FS: What sets this design apart from other similar or resembling concepts? AS: The software my client developed itself is a different concept which makes veterinary practice management easier and the logo was designed to highlight the same. FS: How did you come up with the name for this design? What does it mean? AS: The name was already existing as the company was formed in 2004. 'Vet' in Vetport means Veterinary and 'Port' means Portal. FS: Which design tools did you use when you were working on this project? AS: Basically my sketchbook and adobe illustrator. FS: What is the most unique aspect of your design? AS: The hidden 'cloud' element is the unique aspect in this design which otherwise can't be noticed. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? AS: I did by myself. FS: What is the role of technology in this particular design? AS: The end product was made in adobe illustrator. FS: What are some of the challenges you faced during the design/realization of your concept? AS: Adding the cloud element along with other elements was the greatest challenge in this design. FS: What did you learn or how did you improve yourself during the designing of this work? AS: I learn every time when i design. In this particular project, i experimented by adding different elements in it.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |