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Hamed Press Fast Food Newspaper by Masoud Aghaei |
Home > Winners > Design #69689 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
MA: Iranian people do not usually read newspaper. in this challenge i tried to show a fun newspaper that is advertising and every one likes to read it entirely.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
MA: several question has been made in this newspaper that was basically the questions of people about Hamed brand. i tried to reply all of the in a funny way.
FS: How long did it take you to design this particular concept?
MA: the idea and the illustration and lay out takes about 12 months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MA: the older advertising medias of Hamed brand had been ineffective. i need a new fresh idea to attract people.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MA: no. i dont want to sell it.
FS: What made you design this particular type of work?
MA: my interest to a new advertising media
FS: Where there any other designs and/or designers that helped the influence the design of your work?
MA: all designs and illustrations and lay out and even ideas was made by me.
FS: Who is the target customer for his design?
MA: All people
FS: What sets this design apart from other similar or resembling concepts?
MA: people do not expecting a fun newspaper in red and black color that dont speak about routine events.
FS: Which design tools did you use when you were working on this project?
MA: all made by CG.
FS: What is the most unique aspect of your design?
MA: shocking view of a routine media
FS: What are some of the challenges you faced during the design/realization of your concept?
MA: i was obligated to write all fake and fun interviews by me.
FS: How did you decide to submit your design to an international design competition?
MA: i think it could be effective to other designer also i can learn of other designers too.
FS: What did you learn or how did you improve yourself during the designing of this work?
MA: i tried to be a good writer not just a designer.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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