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Love and Blind Brand Identity by SPARKLY IDENTITY DESIGN |
Home > Winners > Design #68775 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
SC: My perspective is love and green environment, and I entitled it LOVE & BLIND Love is Not Blind. It is a combination of visual image and concept. “ㄇ” in the icon represents the sanctuary factory, while the “i” represents the blind artisans in this factory. Each opening direction means there are multiple choices for a promising life in the future for the blind.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SC: It is a public interest group that I cooperate with at this time. The main purpose is to unite those who have vision loss, and to combine their compassion and love into the powerful product of hand-made soap, leading them to a future with diverse possibilities. I am hoping that the act of buying their products does not merely support them but also becomes a part of the land and environment they come from.
FS: What made you design this particular type of work?
SC: I have always been fond of stories with humanity. As we know, humanity is always the most powerful promotion for a brand. In LOVE & BLIND, the professional artisans are trained by the sanctuary factory, so they can also accomplish something on their own. They may not see things through their eyes, but this does not mean they cannot rely on themselves. My concept for the icon is the Snellen chart, implying that they all shall find their own directions and earn what they deserve with dignity, as we all should.
FS: How did you come up with the name for this design? What does it mean?
SC: I combined the ideas of love and blindness for the brand. I want to show to the people that even though they may lose their vision, they can still find new direction in their lives with dignity and confidence under the guidance of the sanctuary factory.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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