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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Akiko Yamashita (AY) for A' Design Awards and Competition. You can access the full profile of Akiko Yamashita by clicking here. Access more information about the award winning design Portal here. |
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Interview with Akiko Yamashita at Tuesday 1st of May 2018 FS: What is the main principle, idea and inspiration behind your design? AY: "Portal" is a light hallway. Led lights made to look like neon beam with acrylic diffuser. Single line that follows architecture. FS: What has been your main focus in designing this work? Especially what did you want to achieve? AY: Main focus has been to attract people's attention. I wanted to create flow with motion of lights. FS: What are your future plans for this award winning design? AY: I would like to keep doing more public light installations. FS: How long did it take you to design this particular concept? AY: From the planning stage to the completion it took about 1 year. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? AY: I was commissioned by a building owner through an organization called Now Art LA. The hallway was originally dark and I was asked to come up with a design that makes the tunnel 'pop!' FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? AY: I intent to produce myself. FS: What made you design this particular type of work? AY: First the client came to me to do a projection mapping the hallway. However projectors were not suitable for the location. I also had opportunity to work with entire surface including the floor. That made me come up with this spiral design. FS: Where there any other designs and/or designers that helped the influence the design of your work? AY: Works of James Turrell has been my influence. FS: Who is the target customer for his design? AY: All ages, visitors of Little Tokyo Los Angeles. FS: What sets this design apart from other similar or resembling concepts? AY: This design is a single continuous line of spiral. Light color is changing throughout day and night. Animation is not a rendered video but generative system that keeps evolving over time. FS: How did you come up with the name for this design? What does it mean? AY: I thought this hallway became a 'Portal' - unexpected tunnel to take you away from the reality. FS: Which design tools did you use when you were working on this project? AY: I used Derivative TouchDesigner to control the led pixels. Initial design was made in Autodesk Maya. FS: What is the most unique aspect of your design? AY: Viewer can go inside and walk through the hallway. Also the light is moving and changing colors. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? AY: VT Pro Design did the install. Harry Souders, he is a led expert made the wiring and technical side of this design. FS: What is the role of technology in this particular design? AY: Real time visual software Derivative TouchDesigner. Indivisual addresable led pixel tapes. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? AY: Using clock system and color theory, I created animations that works for particular time of day considering people's flow. FS: What are some of the challenges you faced during the design/realization of your concept? AY: Challenge was to light up the hallway within the limited budget. Initially started with projection idea, realization was to use led pixel tapes with diffuser to maximize the brightness. FS: How did you decide to submit your design to an international design competition? AY: I thought it is a good thing to try since it is my dream to create light installation internationally. FS: What did you learn or how did you improve yourself during the designing of this work? AY: I learned that color of led light is very different from looking at my computer screen. I worked on animating lights at the hallway for about 2 weeks, bringing a table and a chair.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |