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Bonsai Another World by Yuichi Horikawa

Home > Winners > Design #63904 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yuichi Horikawa (YH) for A' Design Awards and Competition. You can access the full profile of Yuichi Horikawa by clicking here. Access more information about the award winning design Bonsai here.



Interview with Yuichi Horikawa at Friday 11th of May 2018

FS: What is the main principle, idea and inspiration behind your design?
YH: Bonsai or Ukiyoe in Japanese culture.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
YH: Recognition of Japanese culture bonsai.

FS: What are your future plans for this award winning design?
YH: If you can contribute to the bonsai town in Saitama prefecture.

FS: How long did it take you to design this particular concept?
YH: About 2 years.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
YH: I referred to the taste of Ukiyoe.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YH: It is not used or requested. I will continue to produce it in the future.

FS: What made you design this particular type of work?
YH: I have not.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
YH: Katsushika Hokusai, Kitagawa Utamaro, Tosyusai syaraku.

FS: Who is the target customer for his design?
YH: A young Japanese.

FS: What sets this design apart from other similar or resembling concepts?
YH: It is a bonsai as it is.

FS: How did you come up with the name for this design? What does it mean?
YH: Photoshop.

FS: Which design tools did you use when you were working on this project?
YH: Pretending to know and not knowing.

FS: What is the most unique aspect of your design?
YH: Pretending to know and not knowing.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
YH: I thought about the design by myself. However, I got a lot of cooperation on shooting.

FS: What is the role of technology in this particular design?
YH: Nothing in particular.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
YH: I studied the culture and history of Edo era.

FS: What are some of the challenges you faced during the design/realization of your concept?
YH: We arrange kimono with bonsai with goods.

FS: How did you decide to submit your design to an international design competition?
YH: There was a contact of the offer to the homepage.

FS: What did you learn or how did you improve yourself during the designing of this work?
YH: I thought that I wanted to show a person like life-size, not a representation of a small world.

FS: Any other things you would like to cover that have not been covered in these questions?
YH: It's okay.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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