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Ada Pack Business Card by Antonio Tepic |
Home > Winners > Design #62069 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AT: Visually demonstrate gift wrapping service, how business card would be clear on first sight. Also, client's wish was to have a recognizable and memorable business card, the card which would awake curiosity and encourage positive emotions and how could be more highlighted among the others.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AT: Show how a usual piece of paper (offset paper) can be interesting when it wrapped with decorative paper, how can look more attractive and give an additional value.
FS: What are your future plans for this award winning design?
AT: Honestly, don't have a future plan for this project.
FS: How long did it take you to design this particular concept?
AT: An idea came to me relatively quickly, then I spent a few days to develop it till the finish. Firstly, was thinking about covering a contact information, but very soon denied that idea because of fear that person which take a business card wouldn't want to cut tape. So I decided to keep information uncovered and that was proved as correct thinking.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AT: Followed inspiration at that moment. Firstly, had an intention to play with color, tried to make something interesting. Then I decided to play with different color and other type of paper.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AT: That was an ordered work for another company, which has represented itself with this part of direct communication.
FS: What made you design this particular type of work?
AT: Inspiration, good idea and wish to make something unique and special.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AT: Not at this project, but speaking generally, other designs had probably left an impression on me and consequently on my work, my utterance.
FS: Who is the target customer for his design?
AT: Target was other companies which practice of giving a present to their business partner, and express an appreciation in that way.
FS: What sets this design apart from other similar or resembling concepts?
AT: I think, that could be a using of two different materials (offset paper and decorative paper), also as is used two different printing technique (offset printing and screen printing).
FS: How did you come up with the name for this design? What does it mean?
AT: In this case it's obvious :)
FS: Which design tools did you use when you were working on this project?
AT: Sketch block and pencil for developing idea, then hardware and software for realization.
FS: What is the most unique aspect of your design?
AT: Decorative paper with print, wrapped around the business card
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AT: Worked and communicated with master of the print process.
FS: What is the role of technology in this particular design?
AT: Technology has the main role in the process of realisation.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AT: Analyzed the offer of service, what company doing and how.
FS: What are some of the challenges you faced during the design/realization of your concept?
AT: The problem was that decorative paper couldn't be cut by machine, so I was forced to cut with my hand using a plain scalpel.
FS: How did you decide to submit your design to an international design competition?
AT: The organizer sent me an invitation.
FS: What did you learn or how did you improve yourself during the designing of this work?
AT: Developed a more sense for organizing and producing, also confirmed myself how additional effort brings benefit.
FS: Any other things you would like to cover that have not been covered in these questions?
AT: Is an interesting to watch how people react when receive a business card, how they rotate it and research carefully, how peeking under the tape. How they start commenting excitedly, showing open interest.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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