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Barnana X Starbucks Exclusive Packaging-Snacks by Nik Ingersoll |
Home > Winners > Design #61571 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
NI: The main principle of this design was to translate the brand into an upscale coffee retail environment at Starbucks, inspired by Starbucks new move to the Starbucks Reserve model.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
NI: I wanted it to be simple and clean with a gold foil banana and foil logo so the lights inside the store would reflect off of the registered matte material and draw people in.
FS: What are your future plans for this award winning design?
NI: We will be expanding this line to all Starbucks stores nationwide in the US which total over 12,000.
FS: How long did it take you to design this particular concept?
NI: From concept to completion it took about 8 full months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
NI: I wanted to do something exclusive to Starbucks in accordance with their new Starbucks Reserve, premium offering model.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
NI: No
FS: What made you design this particular type of work?
NI: An exclusive deal with Starbucks to sell this product nationwide in over 12,000 stores in the US.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
NI: No
FS: Who is the target customer for his design?
NI: Consumers that shop at Starbucks and like bananas.
FS: How did you come up with the name for this design? What does it mean?
NI: This concept was created specifically for this retailer, so the name just made sense.
FS: Which design tools did you use when you were working on this project?
NI: I used Illustrator and Photoshop for the design itself. In creating prototypes I used metalized film with transparent yellow overlays to get the perfect shade of gold. Other tools included: Canon DSLR, pencil and paper.
FS: What is the most unique aspect of your design?
NI: The package is matte with a gold foil banana, gold/silver foil logo and glossy logos making the package very dynamic.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
NI: Yes, I tested this design in two ways. First, I put the design concepts on Facebook to see which one garnered the most attention. Secondly, we did a test roll out in 200 stores to simulate a national rollout. Based on the design's strong performance, we went with the final concept that you now see.
FS: How did you decide to submit your design to an international design competition?
NI: I feel that the uniqueness of this type of product and packaging combined with the brand ethos of Barnana and Starbucks made for a concept that was successful and well received.
FS: What did you learn or how did you improve yourself during the designing of this work?
NI: Use the environment's surroundings when designing something this specific. The lighting in the stores themselves really made this package perform especially well whereas in other lighting conditions, perhaps a slightly different design would have worked best.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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