| THE AWARD |
| CATEGORIES |
| REGISTRATION |
| SUBMIT YOUR WORK |
| ENTRY INSTRUCTIONS |
| TERMS & CONDITIONS |
| PUBLICATIONS |
| DATES & FEES |
| METHODOLOGY |
| CONTACT |
| WINNERS |
| PRESS ROOM |
| GET INVOLVED |
| DESIGN PRIZE |
| DESIGN STORE |
| THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS |
Okhota Strong Beer Packaging by Uniqa Creative Engineering |
Home > Winners > Design #60301 >Interview |
 |
|
FS: What is the main principle, idea and inspiration behind your design?
UC: The main idea behind this design is to use material as a visual metaphor for strength. Corrugated metal is meant to communicate both the high ABV of this beer and its relation to masculinity.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
UC: The main aim of this design was making the product stand out on the shelf and differentiate itself from the competitors.
FS: What are your future plans for this award winning design?
UC: Just celebrate it!
FS: How long did it take you to design this particular concept?
UC: Time flashed by!
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
UC: Our agency was commissioned by Heineken Russia to create this design.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
UC: This design is currently being produced by Heineken Russia.
FS: Who is the target customer for his design?
UC: The target audience for this design can be described as strong, conservative, masculine men, who like fishing, hunting and sharing a beer with friends.
FS: What sets this design apart from other similar or resembling concepts?
UC: Corrugated metal solution.
FS: What is the most unique aspect of your design?
UC: The bright idea to show beer’s high ABV via visually recognizable and firm material – structure and pattern of corrugated metal.
FS: What are some of the challenges you faced during the design/realization of your concept?
UC: Execution was a real challenge as it had to be closely supervised by our technical experts.
FS: How did you decide to submit your design to an international design competition?
UC: We thought it could be nice to show it to the international design community as Russian designs haven't been in sight that often in the past years.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | View Press-Release | Translations |
