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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Martina Schuhmann (MS) for A' Design Awards and Competition. You can access the full profile of Martina Schuhmann by clicking here. Access more information about the award winning design feltstone rug here.
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Interview with Martina Schuhmann at Wednesday 25th of April 2018 FS: What is the main principle, idea and inspiration behind your design? MS: Inspired by the nature I started to design felt stone rugs. Optical it should be a copy of the nature. FS: What has been your main focus in designing this work? Especially what did you want to achieve? MS: The main focus was to create an optical copy of the nature, but the rug has to be soft and has to have a feel good factor. It has to be functunal and stand daily life FS: How long did it take you to design this particular concept? MS: it needs days, months and years to create the perfect concept FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? MS: This rug was created in cooperation with a customer. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? MS: the design is handmade and produced by myself FS: What made you design this particular type of work? MS: it´s handmade, each stone is different to the other, the design is always the same but customer always get it´s individual piece FS: Who is the target customer for his design? MS: Every customer how want his individual piece of art - living in a nature inspired enviroment FS: What sets this design apart from other similar or resembling concepts? MS: This design was created for daily life. It´s washable in a standard washing machine, stones are fixed on a non slipping mat - so non slipping but also bigger pieces can be removed easily - and it´s 3 Dimension. FS: What is the most unique aspect of your design? MS: This design was created for daily life. It´s washable in a standard washing machine, stones are fixed on a non slipping mat - so non slipping but also bigger pieces can be removed easily - and it´s 3 Dimension.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |