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Woo Tung Blossom Multifunctional Space by Shen Junwei

Home > Winners > Design #59444 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Shen Junwei (JS) for A' Design Awards and Competition. You can access the full profile of Shen Junwei by clicking here. Access more information about the award winning design WOO TUNG BLOSSOM here.



Interview with Shen Junwei at Tuesday 1st of May 2018

FS: What is the main principle, idea and inspiration behind your design?
JS: WOO TUNG BLOOSSOM was inspired by the Light & Shadow with Rhythm, The trees provide people space to live in. Consisting of tree-trunk-like poles and roofs similar to branches and leaves. The light shadow diffuses naturally as it should do without clear distinction between internal and external. Indoor leads to the outdoor directly, just as yard is part of our home, naturally and bringing out the best in each other.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JS: Building a complex Museum of life aesthetics; it is an everlasting progressive form and a multiple medium, expecting an endless supply of design and originality, designers and works, ideas and products to be inspired, published and focused due to this platform.

FS: What are your future plans for this award winning design?
JS: I hope that this Design can withstand the test of markets,In the future, I plan to push this idea into larger projects and let design change our lives,Design drives the future of you business.

FS: How long did it take you to design this particular concept?
JS: this concept has never changed for almost 10 months during the project, During construction period,I use as many opportunities as possible to improve the design.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JS: As it was a collection of various business formats, it is quite challenging to combine them. Because of this, designers make full use of the existing space and create scenes to form different functional spaces,The transparent glass curtain wall faces to the public areas directly, which can show the products in front of the passers-by. The linear design of the internal wall imitates the natural impression of tree mixing, with sunshine, life and vitality, youth and concept of modern style design mingled here.

FS: What made you design this particular type of work?
JS: In the past 2016, online sales affected the offline stores, and the owners wanted us to design a new form of shop to face the competitive market.I hope that through an experiential space, customers can enter the shop again. This idea coincides with the owner's idea.

FS: Who is the target customer for his design?
JS: The project is located in the center of the city of Wuhan. The target customers are from Wuhan residents, designers, and guests from all over Hubei province.

FS: What sets this design apart from other similar or resembling concepts?
JS: In space design,facing to the scene of “Where light and shade pursue their course”, you can feel the beauty of quiet about the ‘big faint in the city’. We have to acknowledge that it’s really a good place to hold marketing and to party. The little space is suitable for gathering crowds, without a feeling of uneasiness because of the blend of the outdoor scenery. It really looks like a private messuage, where we can not only have a rally for fun, but also sit alone to listen to the wind. Either movement or quiescence, it can be both scenery.also, it helps people get rid of noisy city, there is a square with light which is shining across the interlaced branches. in which clean scene can help you to pure your soul.

FS: What is the most unique aspect of your design?
JS: For one thing, in addition to home and office, it is the third space with knowledge, beauty-appreciation and lifestyle combined perfectly. For another, it is an everlasting progressive form and a multiple medium, expecting an endless supply of design and originality, designers and works, ideas and products to be inspired, published and focused due to this platform.

FS: What did you learn or how did you improve yourself during the designing of this work?
JS: Strengthen the connection between design language and social dynamics.A perfect combination of and interaction between nature preservation and literary art activities brings about infinite creativity.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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