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Editor Frank Scott (FS) from DesignPRWire has interviewed designer David Chang Design Associates Intl (DC) for A' Design Awards and Competition. You can access the full profile of David Chang Design Associates Intl by clicking here. Access more information about the award winning design Grasse Town S2 here. |
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Interview with David Chang Design Associates Intl at Monday 1st of May 2017 FS: What is the main principle, idea and inspiration behind your design? DC: The design concept is derived from country estate villas of the 18th century France complete with Corinthian capital, baseboard, and crown moulding. The soft colour palette from ivory to pastel was used in the entire villa to create an inviting and relaxing living environment while possessing a sense of luxury. Together with the French classical floral relief motif on the ceiling, Boiserie wall panels and Trompe-l’œil scenes that are displayed throughout the Interior space, these elegant interiors speak to the discerning buyers of this exclusive development. FS: What has been your main focus in designing this work? Especially what did you want to achieve? DC: Soft ivories and pastels are used to re-create a genteel French country flavor with splashes of regal jewel tones used to accentuate the formal salons and masculine recreation chambers. Silver leaf, Boiserie wall panels and Trompe-l’œil scenes add the pièce de résisitanace for this aristocratic garden villa. FS: What are your future plans for this award winning design? DC: To promote and share this award winning design to friends and relatives, especially those clients and everyone who visiting this beautiful project. FS: How long did it take you to design this particular concept? DC: Developing concept is a lengthy process under unpredictable time frame. To be exact the initial space planning and concept took approximately two months. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? DC: The design was commissioned. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? DC: This design is used by another company as a show villa to promote their sales. FS: What made you design this particular type of work? DC: The design was commissioned. FS: Where there any other designs and/or designers that helped the influence the design of your work? DC: Design Director: David Chang Interior Decorator: Jolin Fan Interior Decorator: Rachel Yang Interior Decorator: Berry Ling Interior Decorator: Cynthia Liang Interior Decorator: Michelle Feng Interior Decorator: LIly LIu Interior Decorator: Yiying Du Interior Decorator: Diqin Chen Interior Decorator: Micheele Zhou Interior Decorator: Gavin Huang Interior Designer: Jim Du Interior Designer: Simon Zhang Interior Designer: Nicole Wu Interior Designer: Hongzhu Yan Interior Designer: Qinghong Sun Interior Designer: Michelle Li Interior Designer: Becky Sun Interior Designer: Tinna Xu FS: Who is the target customer for his design? DC: Target potential buyers mainly between age of 30 to 45 FS: What sets this design apart from other similar or resembling concepts? DC: The general atmosphere with touch of special art and culture. FS: How did you come up with the name for this design? What does it mean? DC: The name of the Project is named by the clients who commissioned us to design. FS: Which design tools did you use when you were working on this project? DC: Auto Cad, Photoshop, 3D design studio max FS: What is the most unique aspect of your design? DC: The conceptual analysis phase of this project drove the merging of a French classical style interior with local Chinese culture and presented an interesting challenge. The use of Chinoiserie furniture, arts and accessories from the late 18th century France into this show villa reflect the close ties of this period with the prevalent influences of the Chinese culture. Unique accessories were acquired to re-enact this glamorous era; a Portuguese copper steam distiller from Ai-Ambig (founded in 1837) for the distillation of essential oils upon arrival in the entry; an antique tellurian shaped cigarette musical box and whisky tasting set from Scotland become a blindfolded tasting event of Scotch in the lower level bar; a pair of limited edition porcelain tigers by Derosa with a tea set from Haviland set the stage for an afternoon tea on the first floor. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? DC: We worked as a team. The following are the team members who relentlessly contribute countless hours of time to design this project. Design Director: David Chang Interior Decorator: Jolin Fan Interior Decorator: Rachel Yang Interior Decorator: Berry Ling Interior Decorator: Cynthia Liang Interior Decorator: Michelle Feng Interior Decorator: LIly LIu Interior Decorator: Yiying Du Interior Decorator: Diqin Chen Interior Decorator: Micheele Zhou Interior Decorator: Gavin Huang Interior Designer: Jim Du Interior Designer: Simon Zhang Interior Designer: Nicole Wu Interior Designer: Hongzhu Yan Interior Designer: Qinghong Sun Interior Designer: Michelle Li Interior Designer: Becky Sun Interior Designer: Tinna Xu FS: What is the role of technology in this particular design? DC: N/A FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? DC: N/A FS: What are some of the challenges you faced during the design/realization of your concept? DC: he model room exhibits delicate and exquisite furnishings which preserve classic style during the most prosperous period of French art. Most of the furniture has a beautiful curvature, showing the shape of the natural curve. Some of the furnishings are of the mahogany Chippendale(Chippendale) style. The patterns, wood carvings, and the shape of the roof of the temple are from the Chinese inspiration, showing the period of French's use of Chinese culture, and how China learns from the West. FS: How did you decide to submit your design to an international design competition? DC: Love to share good design with the international community. FS: What did you learn or how did you improve yourself during the designing of this work? DC: N/A FS: Any other things you would like to cover that have not been covered in these questions? DC: N/A
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |