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Editor Frank Scott (FS) from DesignPRWire has interviewed designer David Chang Design Associates Intl (DC) for A' Design Awards and Competition. You can access the full profile of David Chang Design Associates Intl by clicking here. Access more information about the award winning design Grand Influx Center here. |
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Interview with David Chang Design Associates Intl at Monday 1st of May 2017 FS: What is the main principle, idea and inspiration behind your design? DC: Ornamental friezes and open fretwork patterns derive their origins from the Ming Dynasty. Pagoda inspired plinth tops re-enforce this heritage. Contemporary versions of the classic Ming chair are imitated in the bar stools. The interiors’ colour palette has been borrowed from the traditional ceramics displayed throughout the Presentation Centre; Emperor blue, oyster pearl, onyx black and soft stone gray. Au courant artwork, occupying prominent placements, all reference the Chinese Ming Dynasty and Lingnan’s geological ridges in playful ways. FS: What has been your main focus in designing this work? Especially what did you want to achieve? DC: Artful contemporary duplications of iconic Ming Dynasty furniture, motifs and patterns are selectively distributed throughout the project, helping to establish “sense of place” geographically and historically. FS: What are your future plans for this award winning design? DC: To promote and share this award winning design to friends and relatives, especially those clients and everyone who visiting this beautiful project. FS: How long did it take you to design this particular concept? DC: Developing concept is a lengthy process under unpredictable time frame. To be exact the initial space planning and concept took approximately two months. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? DC: The design was commissioned. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? DC: This design is used by another company as their presentation sales center to promote their sales. FS: What made you design this particular type of work? DC: The design was commissioned. FS: Where there any other designs and/or designers that helped the influence the design of your work? DC: We worked as a team. The following are the team members who relentlessly contribute countless hours of time to design this project. Design Director: David Chang Interior Designer: Roy Yan Interior Designer: Hui Wang Interior Designer: Kenny Zeng Interior Designer: Sujiang Zhang Interior Designer: Grace Liu FS: Who is the target customer for his design? DC: Target potential buyers mainly between age of 25 to 45 FS: What sets this design apart from other similar or resembling concepts? DC: The general atmosphere with touch of special art and culture. FS: How did you come up with the name for this design? What does it mean? DC: The name of the Project is named by the clients who commissioned us to design. FS: Which design tools did you use when you were working on this project? DC: Auto Cad, Photoshop, 3D design studio max FS: What is the most unique aspect of your design? DC: Ornamental friezes and open fretwork patterns derive their origins from the Ming Dynasty. Pagoda inspired plinth tops re-enforce this heritage. Contemporary versions of the classic Ming chair are imitated in the bar stools. The interiors’ colour palette has been borrowed from the traditional ceramics displayed throughout the Presentation Centre; Emperor blue, oyster pearl, onyx black and soft stone gray. Au courant artwork, occupying prominent placements, all reference the Chinese Ming Dynasty and Lingnan’s geological ridges in playful ways. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? DC: We worked as a team. The following are the team members who relentlessly contribute countless hours of time to design this project. Design Director: David Chang Interior Designer: Roy Yan Interior Designer: Hui Wang Interior Designer: Kenny Zeng Interior Designer: Sujiang Zhang Interior Designer: Grace Liu FS: What is the role of technology in this particular design? DC: N/A FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? DC: N/A FS: What are some of the challenges you faced during the design/realization of your concept? DC: Foshan’s dynamic modernization is still rooted in a city of beautiful Chinese traditions so the design of this impressive, clean architecture needed cultural expression to resonate with perspective buyers. Palatial columns clad in marble stretch to a gold gilded coffered ceiling, gently illuminated, that frames a dramatic chandelier of intertwined crystal circles representing the Chinese qi symbol signifying “perfect emptiness” of an enlightened sage and also represents the closed circle of the Chinese family. FS: How did you decide to submit your design to an international design competition? DC: Love to share good design with the international community. FS: What did you learn or how did you improve yourself during the designing of this work? DC: N/A FS: Any other things you would like to cover that have not been covered in these questions? DC: N/A
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |