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Nostalgia Ring by Eleni Tezapsidou

Home > Winners > Design #56389 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Eleni Tezapsidou (ET) for A' Design Awards and Competition. You can access the full profile of Eleni Tezapsidou by clicking here. Access more information about the award winning design Nostalgia here.



Interview with Eleni Tezapsidou at Wednesday 15th of March 2017

FS: What is the main principle, idea and inspiration behind your design?
ET: Simplicity combined with a hint of luxury.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
ET: To provide a different form in the shape of a ring.

FS: What are your future plans for this award winning design?
ET: To promote its mass production.

FS: How long did it take you to design this particular concept?
ET: The time required for this design was approximately a month.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ET: It was a flash of inspiration after a lot of research on geometrical forms which I love.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ET: I intend to produce my work myself.

FS: What made you design this particular type of work?
ET: A customer's need to wear a very special type of ring.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
ET: No , it was my personal work.

FS: Who is the target customer for his design?
ET: Someone who seeks something unusual and new in the jewellery shapes and works.

FS: What sets this design apart from other similar or resembling concepts?
ET: The rhombic section of the base of the ring and the stones set sideways in the metal itself.

FS: How did you come up with the name for this design? What does it mean?
ET: It was a friend's recommedation. The name itself, describes what is the pain of longing of a return. Two faces looking at different directions yet their connection is strong, and they try to meet again somehow.

FS: Which design tools did you use when you were working on this project?
ET: Pencil and paper.

FS: What is the most unique aspect of your design?
ET: Its geometrical shape.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ET: I have been working in the jewellery business so I have my own workshop where the ring was made.

FS: What is the role of technology in this particular design?
ET: In order to be made in a large number of items, techology is the only mean of production.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
ET: The only research made was while trying to choose a geometrical form that would suit the shape of a ring.

FS: What are some of the challenges you faced during the design/realization of your concept?
ET: The sharp edges of the base and the absolute symmetry that I wanted to achieve.

FS: How did you decide to submit your design to an international design competition?
ET: I wanted to have an international recognition on my work.

FS: What did you learn or how did you improve yourself during the designing of this work?
ET: I learned a lot on making this ring. You are always happy to face new challenges when you make a new piece of jewellery. The most interesting was the shape that was so different from anything that i have encoutered so far, as well as the setting of the stones.

FS: Any other things you would like to cover that have not been covered in these questions?
ET: It is a satisfaction to design something and then to see it live, in metal.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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