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Into The Water Series of Artworks by Sonia Alins |
Home > Winners > Design #56056 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
SA: The search for a mysterious and ethereal atmosphere through subtle transparency effects.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SA: I wanted to achieve surrealistic images where the strong expressiveness of the characters contrasted with a minimalist aquatic medium.
FS: What are your future plans for this award winning design?
SA: My idea is to continue developing new artworks for this series and transform the boxes of 50 x 50 cm into larger-format artworks.
FS: How long did it take you to design this particular concept?
SA: I started working on it in 2013.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SA: The inspirational idea of this project arose when I was immersed in the production of several works for an exhibition. It came suddenly and I thought about it for weeks because, from the start, I felt that the concept was very attractive.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SA: Currently it is a personal project but I'd be glad if a publisher or a company became interested in the project and my idea could be further developed and grow.
FS: What made you design this particular type of work?
SA: I have focused on this project because I always thought that both the idea and its aesthetic were innovative and allowed me to explore new forms of expression.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
SA: I acknowledge the influence of some of my favourite artists: Joseph Cornell and his boxes; Yves Klein and the beautiful aquatic sensations in some of his artworks, Francesca Woodman and her recurring use of the female figure and the surrealistic treatment of her photographs, and also the photographs by Wynn Bullock and Barbara Morgan. Even Hieronymus Bosch is always present as a referent for his narrative.
FS: Who is the target customer for his design?
SA: Any person who establishes a sensory communication with the work and feels a delight contemplating it.
FS: What sets this design apart from other similar or resembling concepts?
SA: I think the materials that I've used and the subtle and minimalist way of creating each scene are the elements that differentiate this series.
FS: How did you come up with the name for this design? What does it mean?
SA: The name of this series is descriptive. Both the women and the aquatic element are essential in the pieces.
FS: Which design tools did you use when you were working on this project?
SA: The series is completely hand made and the tools are the common ones to any collage work.
FS: What is the most unique aspect of your design?
SA: I think the most unique aspect of my artworks is the representation of the aquatic environment and the capacity, together with the expressiveness of the figures that are immersed in it, of creating a unique atmosphere.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SA: I have worked with one person only, Juanjo Barco, who has helped me with all technical aspects of the artworks.
FS: What is the role of technology in this particular design?
SA: The works are hand made, following a very artisanal process; so, for now, technology is not present. Anyway, I am sure that technology would become critical in case of having the opportunity to transfer these pieces into large formats.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SA: My research for the project focused almost exclusively on getting the materials that offered me the textures and different values of transparency that I needed for its realisation.
FS: What are some of the challenges you faced during the design/realization of your concept?
SA: The most important challenge was to find a material that offered different degrees of visibility depending on the proximity or distance between this and the figures in the composition. It was also difficult to find a perfect solution for the colour of the background and the figures.
FS: How did you decide to submit your design to an international design competition?
SA: Nowadays, if you think you have a good artistic project, it's a very interesting option to submit it to an international competition, because it gives you the opportunity to get a huge impact and exploring amazing new opportunities.
FS: What did you learn or how did you improve yourself during the designing of this work?
SA: I have learned to turn chance findings into new possibilities for artistic exploration.
FS: Any other things you would like to cover that have not been covered in these questions?
SA: Actually, I think the most relevant information has been already discussed in the previous questions. I would like to thank the members of the jury for their positive evaluation and the award.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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