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Innovator Branding Tool by Taiki Kato |
Home > Winners > Design #55399 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
TK: The main objective of this project was to communicate about Japanese craftsman and their aspiring technology to people of Europe, so my inspiration came from the unique and blessed season and climate of Japan.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
TK: As, the main objective was to connect Japanese crafts and skilled craftsman to people of Europe, and also to bridge Japan and Europe, I sought of a way to adopt the concept of “connecting” into the identity. I incorporated a graphical plus sign “+” for the “to” to create a symbolic identity.
FS: What are your future plans for this award winning design?
TK: This design is planned to be used for online shop and shop signs.
FS: How long did it take you to design this particular concept?
TK: It took about approximately 4 months to design this.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TK: The concept was to connect Japanese craftsmen’s skills to people of Europe, I felt that the most important aspect was to respect Japan’s rich nature and climate. I avoided using a design that simply pictured Japan, but incorporated the unique characteristic of the Japanese characters such as tome, hane, and harai, into the identity.
FS: Who is the target customer for his design?
TK: The target customer for this design is Japanese craftsman as well as people of Europe who have interest in Japanese crafts.
FS: What is the most unique aspect of your design?
TK: Pan To Kome has two missions: to inform Japanese crafts to Europe, and to spread Japanese techniques from Japan to Europe. This logo also brings a different brand experience (UX) for both parties. For Europeans, they will perceive a sense of Japan from the logo, and for the Japanese, they will feel a sense of affinity from the certain aspects of the Japanese character found in the logo.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TK: I researched the form of Japanese characters from all angles. I also researched and interviewed actual craftsmen about why they are able to create such beautiful crafts, and found out that it was actually the rich climate and seasons of Japan.
FS: What are some of the challenges you faced during the design/realization of your concept?
TK: The challenge I faced was to find a common denominator for Japanese character and the alphabet, as it is very difficult to balance out the modern aspect and the traditional form of a character.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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