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Dalchini Indian Restaurant by Ketan Jawdekar |
Home > Winners > Design #54061 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
KJ: The eating-out culture has gained tremendous momentum over the years. People have become very adventurous in their food choices and experiment with different cuisine styles from across the world. The decor was based on the concept of creating a sense of nostalgia in the local patrons minds subtly without letting the cultural overtones completely overpower the space.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
KJ: Low budget for the project got designers to think tangential. The focus was to use recycled material that would reduce the cost. Use of news papers was the solution that came in as a replacement to traditional elements used for decor to clad vertical surfaces. no false ceiling was proposed or that would have decreased the height. Natural black stone Kudappah that is locally available was used for the flooring.
FS: How did you come up with the name for this design? What does it mean?
KJ: The childhood memories are always cherished and one gets emotional over the sense of nostalgia and gets connected immediately with the place. These memories have been our moments of joy as you recollect them with family and friends. Stacks of news papers represent the monotonous and busy city life where as the subtle use of childhood paper craft gives it a relief and emotional connect; the sense of belonging with the place as you enjoy Indian mother’s recipe at Dalchini.
FS: What is the most unique aspect of your design?
KJ: Restaurant decor is a highly challenging area of design. The aesthetics chosen need to appeal to the patrons and stay fresh and interesting over time. Theme decors are fun; but can get monotonous over time. Very often, Indian Cuisine restaurants use Indian motifs and design elements in the décor. In that sense a contemporary styling manages to interest patrons more; and that is necessary to draw them to the F&B outlet over and over again. The decor of Dalchini is based on the concept of creating a sense of nostalgia in the local patrons minds. Here the attempt is to take out only essential extracts from child hood memories and infuse the otherwise contemporary styling.
FS: How did you decide to submit your design to an international design competition?
KJ: A'Design Award and Competition is of utmost importance for the Designers and Architects. It is a scale to judge our own talent as well as is a learning process. This competition not only give us the global platform but also help in boosting moral. Recognition of talent and the achievement is like a jet pack to take off in the professional stream.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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