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Guilis Package Identity by Punkt Widzenia |
Home > Winners > Design #52666 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
MS: In designing process we assumed basic laws of good design: utility, economy and idea.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
MS: I focused on idea and printing technique. I wanted to achieve good looking packages independently from print run.
FS: What are your future plans for this award winning design?
MS: Currently we have no plans, we will see what future brings.
FS: How long did it take you to design this particular concept?
MS: The concept was created fairly quickly Most of a time we spent on searching the way how to do this in small print run without using stickers which doesn’t look good.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MS: I prepared two concepts and one of them turned out to be what customer were looking for. But it took some time to convince him to do this in the form we wanted to keep (without stickers).
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MS: It was designed for our client. He is using it.
FS: What made you design this particular type of work?
MS: It was order from our client. We are working together for a few years.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
MS: In this particular one there was no inspiration from other design or designers. Only our own ideas.
FS: Who is the target customer for his design?
MS: Everyone who likes coffee and simple design.
FS: What sets this design apart from other similar or resembling concepts?
MS: Idea. We have resigned from colours and graphics. We decided to use the international designations of countries, which the coffee comes from, and use them as a leitmotif of packaging serie.
FS: How did you come up with the name for this design? What does it mean?
MS: It’s a brand name of our customer.
FS: Which design tools did you use when you were working on this project?
MS: There was only my computer : )
FS: What is the most unique aspect of your design?
MS: Most unique is idea. One of the essential function of packaging, except protection is information. We wanted to make this a key value of brand, focus on the message and the information which will be readable, understandable for most of the people, and still bel outstanding.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MS: Yes of course. We always consult technique of production and materials. In this case with printing house.
FS: What is the role of technology in this particular design?
MS: Not too big.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MS: No, there was nothing like that. We only tried to find something similar, But fortunately we didn't.
FS: What are some of the challenges you faced during the design/realization of your concept?
MS: All of the coffee blends are imported in different amounts so the industrial production of packages is uneconomic. The main design problem was to keep low cost of production when You prepare small or llarge amount of packages. We wanted to avoid stickers and made the packages in the same print technique.
FS: How did you decide to submit your design to an international design competition?
MS: It was invitation from A’Design Award.
FS: What did you learn or how did you improve yourself during the designing of this work?
MS: Each work is learning us something new. This one showed us that low budget and limitation can also be very useful and inspiring.
FS: Any other things you would like to cover that have not been covered in these questions?
MS: I think that's all : )
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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