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Life Lighting Installation by Naai-Jung Shih

Home > Winners > Design #49884 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Naai-Jung Shih (NS) for A' Design Awards and Competition. You can access the full profile of Naai-Jung Shih by clicking here. Access more information about the award winning design Life here.



Interview with Naai-Jung Shih at Wednesday 5th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
NS: The display scenario is to create a field to attract people no matter the light is on or off.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
NS: This design creates an image of life from the boundary and interiors of a space that we belong to.

FS: What are your future plans for this award winning design?
NS: Promote it, sell it, and share the concept with people

FS: How long did it take you to design this particular concept?
NS: This project started from scratch since 2014.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
NS: This is a pursuit of an inspiration.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
NS: It’s not being produced or used by another company. I plan to sell or lease the production rights or to produce my work by myself.

FS: What made you design this particular type of work?
NS: Design a building is a challenge. It’s even harder to design a space using the metaphor of a building. The metaphor behind the building metaphor is a lighting installation.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
NS: No

FS: Who is the target customer for his design?
NS: This is for individuals, collectors, interior designers, or architects.

FS: What sets this design apart from other similar or resembling concepts?
NS: The interpretation and execution of metaphor

FS: How did you come up with the name for this design? What does it mean?
NS: People traverse around box exteriors would discover different oriented reflectivity of life, through different levels of transparency of reality.

FS: Which design tools did you use when you were working on this project?
NS: A rather traditional architectural design approach: making 3D models and 3D simulation of lights.

FS: What is the most unique aspect of your design?
NS: The way light is interpreted and introduced

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
NS: no

FS: What is the role of technology in this particular design?
NS: It’s the knowledge of material and the experiment of the transmission of light through it.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
NS: This design has two parts of visual elements: reflection and transparency.

FS: What are some of the challenges you faced during the design/realization of your concept?
NS: The first challenge is to design a space using the metaphor of a building. Another challenge is to incorporate two types of order: the objects and the reflections.

FS: How did you decide to submit your design to an international design competition?
NS: I think it’s time to meet people, to introduce myself, and discuss concept with people.

FS: What did you learn or how did you improve yourself during the designing of this work?
NS: The preliminary jury did help


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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