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Grand24 Tea Package by Hisu Jeong |
Home > Winners > Design #49273 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
HJ: Design’s idea and motivation is experience from the nature, people, history and travel.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
HJ: Our design focused on the combination of the oriental and western things.
FS: What are your future plans for this award winning design?
HJ: I want to develop various packages.
FS: How long did it take you to design this particular concept?
HJ: 1 year of developing period to make a design.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
HJ: This design is made for the purpose of exports of Korea in global society and global society in Korea.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
HJ: We directly produce and design our package.
FS: What made you design this particular type of work?
HJ: The reason why we designed our package with the concept of our history is letting global community to know familiar but exotic sense of Korea.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
HJ: Our design is motivated from Korean Shilla period gold crown and Turkish Oslam culture.
FS: Who is the target customer for his design?
HJ: Main customer for us is who drinking tea.
FS: What sets this design apart from other similar or resembling concepts?
HJ: Our design’s uniqueness and main concept is a combination of eastern western culture, exotic sense but familiarity.
FS: How did you come up with the name for this design? What does it mean?
HJ: Inside grand 24, there are various product and we made the qty as the name.
FS: Which design tools did you use when you were working on this project?
HJ: Mac, illustrator and Photoshop with cameras.
FS: What is the most unique aspect of your design?
HJ: Oriental and western color and exotic tea cup are the unique concept for our package.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
HJ: Designer, Planner and Photographer.
FS: What is the role of technology in this particular design?
HJ: My role is making color and photographic direction.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
HJ: I researched water color for the tea.
FS: What are some of the challenges you faced during the design/realization of your concept?
HJ: I needed to do re-works as the planned design didn’t come out. That was the hardship.
FS: How did you decide to submit your design to an international design competition?
HJ: I wanted to confirm the value of our design.
FS: What did you learn or how did you improve yourself during the designing of this work?
HJ: I studied of history of oriental and western cultures.
FS: Any other things you would like to cover that have not been covered in these questions?
HJ: There’s no other greater questions.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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