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Godrej Design Lab Expo Stand by Prashant Chauhan |
Home > Winners > Design #48673 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
PC: Modular Strategy.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PC: To highlight each designer and bring the focus on the process of designing of each product.
FS: How long did it take you to design this particular concept?
PC: 2 Weeks to design and further about 4 weeks to execute the same at our warehouse and then 3 days for assembly at the venue.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PC: Commissioned. The idea was to bring more focus on each designers idea of their product. Hence individual ideas were bound by a single theme of industrial look.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PC: no
FS: Where there any other designs and/or designers that helped the influence the design of your work?
PC: absolutely. Each designer had a unique concept and hence the idea of display revolves around their individual concepts.
FS: What sets this design apart from other similar or resembling concepts?
PC: The idea of interactive display of each wining product explaining its design process, and its concept sets this design apart from other similar concepts.
FS: How did you come up with the name for this design? What does it mean?
PC: The name is pitched by client.
FS: What is the role of technology in this particular design?
PC: The Overall display has a huge LED screen with constant videos playing of the designers and their product stories. The hanging iPad chandelier brings a dynamic visual of images from past and current winners and their products. The individual Audio Video display makes each product explained to the visitor right from the first sketch.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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