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Awam Engineering & Design Business Cards Business Card by Ashby W A Martin |
Home > Winners > Design #44933 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AM: When interacting with people at a networking event, you need to stand out.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AM: First impressions are everything, it was important that the initial impact would be one of curiosity but leave a lasting impression of innovation.
FS: What are your future plans for this award winning design?
AM: I'd like to build on the style and have it reflected in future self promotional products.
FS: How long did it take you to design this particular concept?
AM: It went through several iterations, the first designs had square holes. It was probably several hours worth of work over a few days.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AM: It was designed out of necessity, the existing self promotional items were forgettable.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AM: The cards are self produced and they're for self promotion so I'd like to stay unique.
FS: What made you design this particular type of work?
AM: The hole cut idea reflects some of the previous product design work and utilises the equipment in our workshop.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AM: I like designers with a strong black and white geometric aesthetic. There is a graphic novel "Black Hole" by Charles Burns that I loved, it's intriguing and striking to read and I feel that the use of black and white is reflected in my design.
FS: Who is the target customer for his design?
AM: It's a self promotional item but it was made to attract customers at a networking event.
FS: What sets this design apart from other similar or resembling concepts?
AM: I haven't seen any business cards with a similar concept but I'm sure they exist. I think that the business card is far more interesting than anything I have seen.
FS: Which design tools did you use when you were working on this project?
AM: Illustrator to create the print, autocad to arrange the cuts.
FS: What is the most unique aspect of your design?
AM: The grid of letters before masked by the holes look like an encrypted cipher. I love seeing recipients try and find the information without folding the card.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AM: I have some talented colleagues that are all highly skilled in the workshop and I quizzed them on the best methods for production.
FS: What is the role of technology in this particular design?
AM: Without a laser cutter, it would be an arduous process to hole punch or die cut the design. Technology enabled me to develop it in a short amount of time.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AM: I have lots of business cards in my desk drawer, I looked at them all before I started the design process.
FS: What are some of the challenges you faced during the design/realization of your concept?
AM: The burn marks from lasercutting were a challenge to eliminate. I used the contrasting black to not only make the cards more interesting but also to mask the smoke.
FS: How did you decide to submit your design to an international design competition?
AM: Everyone I give the cards to responds very positively.
FS: What did you learn or how did you improve yourself during the designing of this work?
AM: I learn new techniques with every project I undertake and like to push myself when I and working on a project for myself.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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