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Hu Sheng Yuan Packaging by LIANG HONGNING

Home > Winners > Design #44511 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer LIANG HONGNING (HL) for A' Design Awards and Competition. You can access the full profile of LIANG HONGNING by clicking here. Access more information about the award winning design Hu Sheng Yuan here.



Interview with LIANG HONGNING at Wednesday 20th of April 2016

FS: What is the main principle, idea and inspiration behind your design?
HL: Simple, fashion, design inspiration comes from the source of the water source, the expression of the local natural advantages.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
HL: The key is to convey the concept of healthy water, especially with a symbol to allow consumers to understand the concept!

FS: What are your future plans for this award winning design?
HL: Combine it with the production of better, need to work more closely with the production!

FS: How long did it take you to design this particular concept?
HL: one month

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
HL: The product of local characteristics, determines the performance of creative packaging, according to the market characteristics of the principal, the final creative performance made by me!

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
HL: Yes, there are other companies that produce and sell.

FS: What made you design this particular type of work?
HL: Very challenging, hoping to get a different result.

FS: Which design tools did you use when you were working on this project?
HL: 3D software modeling, the need to use 3D printing technology model, and then carry out the details of the adjustment.

FS: What is the most unique aspect of your design?
HL: Product packaging can be a clear expression of the characteristics of the local, but also very unique.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
HL: We design and production technical personnel during the detailed communication and exchanges, and work together to solve the design problem of production.

FS: What is the role of technology in this particular design?
HL: Technology is the necessary means to realize the idea.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
HL: Yes, we have a study of the consumer population, market, drinking habits, including the same type of products.

FS: What are some of the challenges you faced during the design/realization of your concept?
HL: The pattern of the bottle on the planning, symmetry, depth, master a very challenging.

FS: How did you decide to submit your design to an international design competition?
HL: I think this design should comply with international standards, so let's review verify the world class my thoughts!

FS: What did you learn or how did you improve yourself during the designing of this work?
HL: The close communication between creativity and production can have better performance results! Better work for the future design of the foundation.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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