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De Beers Armchair by Ronald Scliar Sasson

Home > Winners > Design #44373 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ronald Scliar Sasson (RS) for A' Design Awards and Competition. You can access the full profile of Ronald Scliar Sasson by clicking here. Access more information about the award winning design De Beers here.



Interview with Ronald Scliar Sasson at Tuesday 5th of April 2016

FS: What is the main principle, idea and inspiration behind your design?
RS: SIMPLICITY IN DETAILS AND FOCUS ON STYLE OWN TRUTH

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
RS: MY FOCUS WAS honor DECADE OF DESIGN OF 1970 AND APPROACH THIS PROJECT THIS DEACAD WITH LUXURY IN THE DETAILS

FS: What are your future plans for this award winning design?
RS: MAKE CONTACT WITH ANY COMPANY IN EUROPE TO PRODUCE

FS: How long did it take you to design this particular concept?
RS: FROM THE INITIAL PROJECT UNTIL THE END, 3 MONTHS

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
RS: THIS PROJECT WAS NOT NO ORDER IN PARTICULAR WAS AN INSPIRATION ANCIENT AND WILL SEE PERFORMED

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
RS: MY INTENTION IS NOW WILL HAVE IN EUROPE THAT MAY PRODUCE AND MARKET

FS: What made you design this particular type of work?
RS: like projects with industrial aspect that has the luxury at its focus

FS: Where there any other designs and/or designers that helped the influence the design of your work?
RS: taste of Italian designers in particular have always motivated me and inspired

FS: Who is the target customer for his design?
RS: all who like design with few elements however luxurious and impact

FS: What sets this design apart from other similar or resembling concepts?
RS: all who like design with few elements however luxurious and impact

FS: How did you come up with the name for this design? What does it mean?
RS: De Beers is a tribute to one of the major mining companies Diamond

FS: Which design tools did you use when you were working on this project?
RS: traditional woodworking and working with manual way leather

FS: What is the most unique aspect of your design?
RS: luxury

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
RS: yes, my studio has several qualified professionals in all areas

FS: What is the role of technology in this particular design?
RS: we had no help of major technologies, the work was manual and traditional

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
RS: my research was the decade of the study 70, I admire the design work of this period

FS: What are some of the challenges you faced during the design/realization of your concept?
RS: the biggest challenge was to apply the brass plates and polishin

FS: How did you decide to submit your design to an international design competition?
RS: every year to enroll in several design competitions, I see in the competitions a gateway in the media and the market

FS: What did you learn or how did you improve yourself during the designing of this work?
RS: I learned more about techniques of applique brass plates and on work in natural leather traditional way

FS: Any other things you would like to cover that have not been covered in these questions?
RS: no


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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